Product Development Manager - Kitchenware

SharkNinja•Needham, MA

14d

About The Position

SharkNinja is a global product design and technology company with a diversified portfolio of 5-star rated lifestyle solutions. The company has a proven track record of bringing disruptive innovation to market and developing consumer products that drive significant growth and market share gains. Headquartered in Needham, Massachusetts, SharkNinja has over 4,100 associates and sells products through key retailers, online and offline, and through distributors worldwide. The company is building an AI-native culture, encouraging bold experimentation and the adoption of new tools to create meaningful consumer impact. This role is focused on product development within the kitchenware category.

Requirements

Extensive hands-on experience managing large-scale performance marketing programs.
Personally owned media investments at meaningful scale, ideally managing annual budgets of $50M or more.
Experience building and optimizing campaigns, understanding how auction dynamics influence commercial outcomes.
Led teams through expertise rather than oversight alone.
Comfortable discussing commercial strategy with senior leadership and reviewing campaign structures with channel managers.
Understanding of how to balance short-term performance with long-term brand growth.
Ability to influence stakeholders across Brand Marketing, Ecommerce, and Global Media.
Informed opinions on topics such as: Google Search campaign architecture and Smart Bidding, Shopping strategy, Merchant Center optimization and product feed management, Performance Max structure, segmentation and measurement, Broad Match, Demand Gen and YouTube's role, Meta Advantage+ and AI-driven campaign automation, Attribution, incrementality and measurement in a privacy-first world, Server-side tracking, Enhanced Conversions and first-party data activation, Affiliate strategy and Creator Commerce, AI platforms' impact on search, discovery, advertising, and commerce.
Intellectual curiosity, staying ahead of platform evolution, challenging conventional thinking, embracing experimentation, and capitalizing on emerging opportunities.

Nice To Haves

Experience primarily managing agencies or developing media strategy from a distance is not suitable for this role.
Experience has primarily focused on media planning, brand strategy, or agency management without direct platform ownership is not intended for this role.

Responsibilities

Own the strategy, execution, and commercial performance of US paid media investment, balancing revenue growth, customer acquisition, profitability, and long-term brand health across a portfolio exceeding $50M in annual spend.
Lead the daily operating rhythm of the performance media team, partnering closely with channel managers on campaign architecture, bidding strategies, audience development, Shopping feed optimization, creative testing, attribution, budget allocation, and experimentation.
Develop a culture of continuous testing and learning, using incrementality, measurement, and commercial outcomes to guide investment decisions.
Partner closely with Brand Marketing and the Global Media organization to develop integrated full-funnel media strategies.
Build strong partnerships across Ecommerce, Analytics, CRM, and Creative to improve measurement, landing page performance, customer acquisition, and creative effectiveness.
Serve as the organization's subject matter expert on the digital advertising landscape, translating new platform capabilities into scalable competitive advantages.