Product Design Manager, Core Rider Journey

Lyft•Toronto, ON

8d•CA$172,000 - CA$215,000•Hybrid

About The Position

The Core Rider team at Lyft is responsible for the Lyft consumer app, spanning the entire consumer journey from request and purchase flows, search, pickups and dropoffs, the post-match experience, and the in-trip experience. This role is for a Product Design Manager to lead design for this journey and manage a team of designers. The team is responsible for both the long-term vision and the day-to-day craft and quality of the core rider experience, which is used by millions daily. The work needs to be robust across various locations and transportation modes, including rideshare and autonomous vehicles. This position sits at the center of Rider Design, managing designers focused on the core journey and its supporting platform work. The manager will partner with a Staff Product Manager and engineering leads to set direction and manage execution, including migrations, AI-native tooling adoption, and design standards for consistency as the app scales to support AVs and specific rider segments. The role requires balancing long-range vision with reliable shipping and ensuring craft quality across a high-traffic surface.

Requirements

6+ years in product design, including 2+ years managing designers
Demonstrated success in mentoring designers and establishing collaborative relationships
Experience owning design for a high-traffic, high-complexity core product journey, not just a single feature or flow
Strong systems thinker; able to hold a long-term vision while managing complex, in-flight execution across multiple concurrent workstreams
Track record of close partnership with product and engineering on strategy and platform-level execution
Comfortable managing ambiguity, complexity, and interdependencies in a structured, organized way
Excellent written and verbal communication, with the ability to represent your team's work to a wide range of audiences, from partner teams to executive levels
Comfortable driving disagree-and-commit decisions and making tradeoffs in ambiguity

Nice To Haves

Familiarity with AI-assisted design and development tooling (agentic prototyping, AI-native dev workflows) is a strong plus

Responsibilities

Own the design vision and roadmap for the core rider journey
Manage and develop a team of product designers, setting clear expectations and providing regular, direct feedback to reinforce strong work
Partner closely with product and engineering leadership to align on strategy, sequence work, and unblock teams as the journey evolves
Guide your team through platform-level execution, including flow and UI migrations and AI-native tooling adoption, ensuring these efforts serve and strengthen the core experience
Hold the quality bar for craft, consistency, and usability across the journey, and act as a design standard-bearer for teams building on top of it
Help define how the core journey extends to serve AVs and specific rider segments, in partnership with adjacent design and product teams
Connect design decisions to business outcomes, with a clear point of view on how your team's work drives conversion, retention, and reliability at scale
Represent Rider Design in cross-functional and senior leadership forums

Benefits

Extended health and dental coverage options, along with life insurance and disability benefits
Mental health benefits
Family building benefits
Child care and pet benefits
Access to a Lyft funded Health Care Savings Account
RRSP plan with company match to help save for your future
Flexible paid time off policy (salaried team members)
15 days paid time off, with an additional day for each year of service (hourly team members)
18 weeks of paid time off for new parents (biological, adoptive, and foster parents)
Subsidized commuter benefits and Lyft ride credits