About The Position

This role is responsible for leading communication efforts for across product launches, and driving key product PR/AR strategies aligned with business objectives. The role contributes as a senior business leader, and maintains relationships with media, analysts and industry leaders. The role contributes to adoption of innovation within the team for effective product communication strategies, and improves PR/AR efficiencies through processes and tools.

Requirements

  • Four-year or Graduate Degree in Marketing, Business, Communications, or any other related discipline or commensurate work experience or demonstrated competence.
  • Typically has 10+ years of job-related experience or 8-10 years of management experience, preferably in content creation, social media management, product launch, PR, or a related field.
  • Agile Methodology
  • Analytics
  • Business Development
  • Business Strategies
  • Business To Business
  • Customer Relationship Management
  • Data Analysis
  • Digital Marketing
  • Go-to-Market Strategy
  • Key Performance Indicators (KPIs)
  • Market Research
  • Marketing
  • Marketing Strategies
  • New Product Development
  • Product Management
  • Product Marketing
  • Product Strategy
  • Project Management
  • Thought Leadership
  • Value Propositions
  • Customer Centricity
  • Prioritization
  • Resilience
  • Team Management
  • Strategic Thinking

Responsibilities

  • Leads communication efforts for product launches, coordinating with marketing, PR, and other teams to create cohesive and impactful launch campaigns.
  • Demonstrates capacity to work with and influence senior executives, providing positioning counsel and executing with a sense of urgency.
  • Contributes as a senior business leader, proactively counselling senior-level management on critical PR and AR elements.
  • Prioritizes, drives, and evaluates key PR/AR strategies and programs in support of business objectives, and creates a world-class PR/AR cost structure, operations and execution quality.
  • Cultivates and maintains relationships with media, analysts and industry leaders that are important to the organization and the business.
  • Contributes to the development and adoption of innovative PR/AR principles and ideas across the team.
  • Sets and leads PR/AR strategies, policies, standards and direction across one or more business functions.
  • Performs talent management responsibilities including recruitment, performance management, coaching and career development.

Benefits

  • Health insurance
  • Dental insurance
  • Vision insurance
  • Long term/short term disability insurance
  • Employee assistance program
  • Flexible spending account
  • Life insurance
  • Generous time off policies, including; 4-12 weeks fully paid parental leave based on tenure
  • 11 paid holidays
  • Additional flexible paid vacation and sick leave
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