Product & Channel Marketing Director

Corebridge Financial • Houston, TX

1d • Hybrid

About The Position

This role will partner closely with distribution leaders, product teams, and other internal stakeholders to build compelling marketing strategies and digital sales tools, as well as launch recruiting, growth, and incentive programs that help differentiate the company in the marketplace.

Requirements

• Bachelor’s degree in Marketing or a related field (Master’s degree a plus)
• 7+ years of experience in life insurance or financial services marketing preferred
• Understanding of financial professional behavior and the dynamics of multi-channel distribution
• Familiarity with life insurance distribution channels and business processes
• Demonstrated experience creating B2B/B2C content and sales enablement materials across multiple platforms
• Strategic mindset with strong business planning and writing skills
• Proven ability to manage multiple projects and deadlines in a fast-paced environment
• Strong analytical, creative, and problem-solving skills
• High level of personal accountability, collaboration, and adaptability
• Entrepreneurial spirit with a bias toward action, innovation, and change leadership
• Proven ability to align marketing strategies with sales objectives and business KPIs.
• Strong understanding of marketing principles, brand strategy, and audience segmentation
• Excellent communication and interpersonal skills, with experience engaging cross-functional and geographically dispersed teams
• Ability to write and edit marketing content with creativity and precision.
• Proficient in Microsoft Office, Adobe Creative Suite, digital content management systems, and collaboration platforms (e.g., SharePoint, Teams, Aprimo).

Nice To Haves

• Master’s degree a plus

Responsibilities

• Strategic Planning & Execution Develop and deploy channel-specific marketing plans that support sales goals and strategic business priorities
• Build and manage product positioning, messaging, and promotional strategies in collaboration with product teams and underwriting
• Create engaging, multi-layered marketing programs for financial professionals including digital, text, email, social, advertising and in person events.
• Content Development & Campaigns Drive financial professional engagement and retention by designing and executing interactive content, sales enablement tools and digital advertising campaigns
• Write and develop marketing materials and promotions including text, social, email, and web platforms
• Business Development & Growth Initiatives Lead the marketing of sales incentive programs and new strategic initiatives
• Develop and enhance programs to targeted key account audiences supporting sales objectives
• Support recruiting and growth initiatives for Life Distribution channels
• Data-Driven Optimization Regularly review results to fine-tune programs for maximum effectiveness
• Optimize campaigns using performance data and testing insights; refine strategies based on KPIs, marketing funnel metrics, and engagement rates.
• Collaboration & Stakeholder Engagement Partner with internal teams (digital, product development, distribution, legal, compliance) to launch coordinated marketing efforts
• Train and support distribution partners in leveraging marketing tools and programs to grow their business
• Participate in client and company meetings, including occasional travel as needed

Benefits

• Health and Wellness: We offer a range of medical, dental and vision insurance plans, as well as mental health support and wellness initiatives to promote overall well-being.
• Retirement Savings: We offer retirement benefits options, which vary by location. In the U.S., our competitive 401(k) Plan offers a generous dollar-for-dollar Company matching contribution of up to 6% of eligible pay and a Company contribution equal to 3% of eligible pay (subject to annual IRS limits and Plan terms). These Company contributions vest immediately.
• Employee Assistance Program: Confidential counseling services and resources are available to all employees.
• Matching charitable donations: Corebridge matches donations to tax-exempt organizations 1:1, up to $5,000.
• Volunteer Time Off: Employees may use up to 16 volunteer hours annually to support activities that enhance and serve communities where employees live and work.
• Paid Time Off: Eligible employees start off with at least 24 Paid Time Off (PTO) days so they can take time off for themselves and their families when they need it.

What This Job Offers

• Job Type: Full-time
• Career Level: Director
• Number of Employees: 5,001-10,000 employees