Product Marketing Director

Design Pickle•Scottsdale, AZ

3d•$120,000 - $140,000

About The Position

Hello, prospective pickle! Design Pickle is growing, and we are expanding our Product Marketing team. We are looking for a Product Marketing Director who will own the go-to-market vision for a new platform initiative and play a critical leadership role in delivering on our mission to be the most helpful creative platform in the world. This role is responsible for defining product positioning and narrative at a company level, leading cross-functional go-to-market execution, and shaping how our platform evolves in the market. Reports to: Chief Executive Officer On a daily basis, this role partners closely with Product and Sales leadership and collaborates frequently with Customer Success, Creative Operations, Growth, and Marketing. Location: Founded in Scottsdale, Arizona, Design Pickle is seeking candidates for this role who are based in Scottsdale, Phoenix, or the greater Phoenix metro area.

Requirements

5+ years of experience in Product Marketing within B2C, prosumer, ecommerce, SaaS, or platform-adjacent businesses
Proven experience owning and leading go-to-market strategy for major product launches or platform expansions
Prior experience launching or scaling a SaaS product within an established services or hybrid services business
Experience with marketing AI-powered and data-driven products, with the ability to translate technical capabilities into clear customer value and differentiation
Experience leading or navigating significant product or business model transitions, such as services to software, replatforming, or major product evolution
Strong practical understanding of product-led growth, with experience shaping and operationalizing phased or hybrid PLG strategies across acquisition, activation, and expansion
Experience with freemium or usage-based products is strongly preferred
Demonstrated ability to operate effectively in fast-changing, ambiguous environments while balancing strategy with execution
Strong cross-functional leadership skills across Product, Marketing, Sales, Growth, and Customer Success
Excellent positioning, messaging, and storytelling capabilities grounded in real customer outcomes
Experience building, mentoring, or managing product marketing talent

Nice To Haves

Experience with workflow, marketplace, or multi-user collaboration products
Background in technology-enabled services or hybrid services and software business models

Responsibilities

Own the positioning, messaging, and core narrative for Design Pickle’s creative workflow platform (otherwise known as Jar)
Define and lead a phased go-to-market strategy from pre-launch planning through launch, adoption, and iteration
Apply product-led growth principles pragmatically within a hybrid services and sales-assisted environment
Establish clear value propositions across key personas, including requestors, creators, and operational stakeholders
Lead the creation of product-focused content, use cases, and enablement materials that drive adoption and engagement
Partner with Sales and Customer Success to support sales-assisted onboarding and complex implementation motions
Translate customer outcomes into proof points and stories that support both services revenue and product growth
Serve as a strategic partner to Product and Creative leadership to align roadmap priorities, messaging, and launch execution
Manage and mentor a Product Marketing Specialist, setting direction, priorities, and standards while staying actively involved in execution
Define success metrics related to adoption, engagement, and product performance, using insights to continuously refine go-to-market strategy