Director, Product Marketing

Daxko

3d•Hybrid

About The Position

As Director of Product Marketing, you will lead how we bring our products to market and how we tell their story. This is a high-impact leadership role responsible for shaping our positioning, refining our target audiences, and driving go-to-market strategy across our full product suite. You will build and lead a team of product marketers, partner closely with Sales and Product, and help connect our solutions to the real-world needs of the customers we serve. If you thrive in B2B SaaS, love turning market insight into clear strategy, and enjoy building teams that elevate the entire organization, we’d love to meet you.

Requirements

10–12+ years of product marketing experience, ideally within B2B SaaS or technology
A proven track record of launching and scaling products in complex, competitive markets
Experience building and leading high-performing teams
Strong cross-functional leadership skills with the ability to influence at all levels
Confidence working in fast-moving environments and balancing multiple priorities
Hands-on experience using generative and agentic AI to enhance research, strategy, and content execution
Familiarity with marketing automation platforms, Salesforce, and modern revenue technology ecosystems
Bachelor’s degree in Marketing, Business, or related field (Master’s preferred) - or equivalent experience

Responsibilities

Lead Strategy and Positioning
Define and evolve compelling product positioning and messaging that differentiates Daxko in competitive markets
Clarify target personas, industries, and customer needs across the full lifecycle
Translate product capabilities into clear value that resonates with buyers and users
Drive Go-to-Market Excellence
Lead product launches from strategy through execution and measurement
Partner cross-functionally with Product, Sales, Customer teams, and Marketing to ensure alignment
Establish and own KPIs for product marketing performance, including revenue attribution
Enable Sales and Revenue Growth
Develop impactful sales enablement programs, including training, messaging frameworks, and tools
Equip sales teams with clear narratives that accelerate the buying process
Contribute to marketing-sourced pipeline and inbound MQL growth through strategic content initiatives
Inform Strategy with Insight
Lead market, customer, and competitive research to inform product and marketing decisions
Use both traditional research methods and agentic or generative AI to accelerate insights, content development, and strategic planning
Build and Develop a High-Performing Team
Recruit, coach, and develop product marketing professionals
Create a clear operating model, prioritize effectively, and ensure the team has what they need to succeed
Provide ongoing feedback and performance management aligned with Daxko values