Director, Product Marketing

Store • Saint Louis, MO

12d • Hybrid

About The Position

The Director, Product Marketing is a strategic, customer-obsessed leader responsible for defining go-to-market strategy, crafting compelling product narratives, and driving adoption and engagement across US and UK DTC sites, as well as select global markets. This role partners closely with Marketing and Merchandising to ensure launch excellence and cohesive storytelling that strengthens the digital brand experience and drives measurable business impact.

Requirements

• 8+ years of relevant experience or equivalent experience gained in high-scale, high-complexity environments
• Bachelor’s degree
• Expert in digital merchandising and eCommerce best practices
• Expert in product launch and go-to-market strategy
• Expert in brand and product storytelling
• Skilled in customer journey and funnel design
• Skilled in performance analytics to assess CVR, AOV, and engagement metrics

Nice To Haves

• MBA or equivalent
• Demonstrated experience influencing and educating cross-functional partners
• Strong background in A/B testing and experimentation
• Outcome-oriented leader, comfortable with commercial accountability
• Highly effective cross-functional partner with strong ability to collaborate and influence
• Experience operating in fast-paced, high-scale digital environments

Responsibilities

• Partner with Digital Product lead to shape the end-to-end guest experience strategy
• Lead cross-functional launch planning, ensuring cohesive storytelling across digital platforms
• Partner with Marketing to translate brand strategy into high-impact digital execution
• Own go-to-market decisions, including launch planning, messaging priorities, and tradeoffs
• Drive fast, iterative execution; balancing speed with rigor in high-visibility moments
• Synthesize performance data into clear, actionable narratives that drive prioritization and decisions
• Drive operational excellence by establishing repeatable processes, playbooks, and best practices

What This Job Offers

• Job Type: Full-time
• Career Level: Director