Director - Product Marketing

SaaS Labs • Palo Alto, CA

12d • Remote

About The Position

We are looking for an exceptional Assistant Director - Product Marketing to drive our positioning, product storytelling, and revenue impact.
As a key leader, you will work closely with leadership to shape the GTM strategy, our brand’s voice and positioning, and enable our Sales and Customer Success teams with the tools they need to win. You’re expected to be an exceptional people leader with the ability to mentor and coach not only your own team but also set the bar for cross-functional collaboration across our Product, Sales, and Customer Success teams.
This role is based in the US as a remote opportunity.

Requirements

• 10+ years of product marketing experience with a proven track record of leading GTM initiatives. B2B SaaS experience is preferred.
• 5+ years leading high-performing teams, with a hands-on, EQ-driven approach to leadership.
• Master storyteller with exceptional written, verbal, and visual communication skills.
• Experience with PLG & SLG strategies and deep understanding of SMB and Mid-Market customer segments.

Nice To Haves

• Domain expertise in CCaaS or adjacent markets is a plus.

Responsibilities

• Define market strategy and positioning: Conduct deep market research and competitive analysis to position our products for maximum impact.
• Customer-centric content & storytelling: Craft messaging that speaks to our ideal customer profiles (ICPs), ensuring differentiation and innovation in a crowded landscape.
• Revenue acceleration: Partner with Sales and Customer Success to optimize conversion rates and increase Net Revenue Retention (NRR).
• GTM execution: Lead high-impact product launches, develop compelling sales enablement assets (pitch decks, battlecards, and case studies), and drive adoption strategies.
• Data-driven optimization: Measure, analyze, and refine strategies based on performance insights and customer feedback.
• Strategic leadership and impact:
• Define product marketing strategy org-wide, aligned to revenue goals and roadmap.
• Mentor and scale a team of passionate product marketers, and uphold a culture of creativity and excellence.

Benefits

• Take time off when you need it. We trust you to manage your energy and schedule responsibly.
• We don’t track hours, just impact. Work when you’re most productive, as long as you show up for your team.
• Competitive pay that reflects your skills, experience, and the value you bring.
• Once a year, we also trade Zoom calls for real hugs and high-fives, gathering somewhere nice and sunnyt to connect, recharge, and celebrate.
• Comprehensive physical and mental health coverage for you, your partner, and your family, because care shouldn’t come with fine print.

What This Job Offers

• Job Type: Full-time
• Career Level: Director
• Education Level: No Education Listed