Director, Product Marketing

Bombas • New York, NY

4d • $140,000 - $168,000 • Onsite

About The Position

As Bombas continues to grow, market saturation and an increasingly large, diverse assortment require us to create clear whitespace between products. We are looking for a Head of Product Marketing to be the ultimate champion of desirability generation and positioning for every single product we make.
This role is uniquely responsible for the customer lens and how we will create demand around products. You will own the external positioning of all developed products, leaning into unique market placement, brand voice, and customer relevance to dictate how we name, describe, and sell.

Requirements

• 8+ years of experience in product marketing, or brand strategy wiithin a high-volume apparel, footwear, or e-commerce DTC brand.
• Proven experience managing copy, messaging strategy, and visual creative direction across multiple channels.
• Experience building out comprehensive product positioning frameworks and GTM strategies from scratch.
• Deep understanding of omni-channel retail, including how messaging must adapt for wholesale pitches, brick-and-mortar store associates, and digital marketing ecosystems.

Responsibilities

• Desirability Generation & Selling Strategies (40%)
• The Core KPI: Create cohesive selling strategies and defined "angles of selling" for every single product that Bombas brings to market.
• Ensure clear lines of interest and distinct desirability between items, preventing cannibalization and creating necessary whitespace in a growing assortment.
• Establish the positioning frameworks that will directly guide how wholesale pitches the product, how our retail team and store associates talk about it, and how marketing presents it across search, influencers, affiliates, and PR.
• Copy Team Management & Positioning Approval (30%)
• Oversee and manage the Copy Team, acting as a steward for our brand voice in all outward communications.
• Serve as the final decision-maker for how a product is presented, not just from a language and copy perspective across site, packaging, and marketing.
• Build Copy as a foundational product expertise center at Bombas, pushing the team to develop as positioning leaders who deliver inspiring, conversion-driven copy and original creative ideas.
• GTM Integration & Product Development (15%)
• Proactively engage with product and merch teams from the very beginning. You will be in the room when products are being developed, bringing the vital customer lens upstream to answer: How will we make people want this?
• Infuse customer relevance, seasonality, and brand narrative into the GTM (Go-To-Market) process to support the development of seasonal wrappers and launch momentum.
• Category-Level Macro Positioning (15%)
• Take a step back from individual SKUs to define and refine seasonal and long-term positioning for overarching categories: indoor footwear, outdoor footwear, compression, sport, occasion, and intimates.
• Analyze the competitive peer set for each category and develop positioning lenses that allow these sub-categories to compete and win independently in the market.

Benefits

• We are a team of smart, interesting, diverse, funny, and loving people.
• We offer competitive compensation, employer paid health, medical and dental benefits, 401k with match, paid parental leave, snacks, socks and a fun, relaxed office environment.
• We take the responsibility to make sure you are excited, happy, and find fulfillment in your work very seriously.
• We value fun. This is why we host office lunches, offsite team outings and company retreats.
• We believe in giving back to the community and helping those in need, which is why we volunteer as a team regularly.
• We believe success comes from the collective effort of all, which is why all full-time employees receive equity in the business.
• We understand the value of health, relaxation, spending time with friends and family, and traveling the world and offer flexible paid time off for all full-time employees. This includes over 20 paid company holidays, year-round "Flexible Fridays" and unlimited vacation, sick, and wellness days.
• We understand the importance of communication and offer a monthly phone stipend for all full-time employees.
• We believe a healthy body equals a healthy mind, so we offer a $100 monthly wellbeing reimbursement to all full-time employees.

What This Job Offers

• Job Type: Full-time
• Career Level: Manager
• Education Level: No Education Listed