Director, Product Marketing

Pluralsight

1d•Hybrid

About The Position

We’re looking for a strategic and execution-focused Director of Product Marketing to lead our product marketing function. In this role, you’ll define how Pluralsight brings our solution portfolio to market, articulates value to customers, and drives adoption and growth across our platform. You’ll partner closely with Product, Revenue, and Growth teams to shape positioning and messaging that shapes Pluralsight as the world leader in Workforce Skills Intelligence. This is a high-impact leadership role for someone who thrives at the intersection of storytelling, data, and business outcomes. Who you’re committed to being: You enjoy learning and are open to new ways of doing things. You are not afraid to be yourself, experiment, make mistakes and learn from them, ask questions, or voice your concerns. When communicating you are self-aware, insightful, and proactive. You lead by example as a player-coach and are a team member first and people leader second. What you’ll do: Solution Positioning, Messaging, & Packaging Own and evolve Pluralsight’s product positioning, messaging, and value propositions across key audiences (enterprise, tech teams, and individual learners) Define and refine pricing and packaging strategies that align to customer segments, willingness to pay, and market dynamics Translate complex technical capabilities into clear, compelling narratives Ensure consistency across all customer touchpoints Go-to-Market Strategy & Solution Launches Lead go-to-market planning for new product / solution launches and major releases Define launch strategies, segmentation, pricing/packaging inputs, and success metrics Partner with Product to influence roadmap innovation based on market insights and customer needs Collaborate with Demand Gen and Growth teams to drive pipeline, conversion, and adoption Sales & Customer Enablement Build and scale sales enablement programs, including pitch decks, battlecards, and competitive positioning Equip Sales and Customer Success teams with the tools and messaging needed to win and expand accounts Customer & Market Insights Develop deep understanding of target personas, industries, and competitive landscape Leverage data, research, and customer feedback to inform strategy and messaging Act as the voice of the customer internally Leadership & Team Development Build, mentor, and lead a high-performing product marketing team Establish Ways of Working processes, strategic launch frameworks, and metrics for excellence Foster strong cross-functional collaboration across the organization What Success Looks Like (KPIs) Ensure on-time, high-quality launches with clear cross-functional alignment Increase attach rates and expansion ARR for new solutions across the Portfolio Drive pipeline contribution targets tied to key solution launches Improve sales readiness scores and reduce ramp time for new product messaging Build a scalable PMM function with clear launch frameworks and repeatable GTM processes Grow and retain top talent within the PMM team Experience you’ll bring: Proven leadership experience: leading product marketing teams, successful solution launches, and scaling GTM strategies Turnaround Experience: Proven track record of navigating complex organizational pivots Experience owning or partnering on Analyst Relations (e.g., Gartner, Forrester) to shape market perception and influence category positioning Refined B2B Product Marketing skills: exceptional storytelling and communication skills; deep understanding of enterprise buyers and technical audiences; and, the ability to influence cross-functional stakeholders at all levels

Requirements

B2B SaaS Mastery: 8-10+ years in product marketing, preferably in B2B SaaS, learning platforms, or developer-focused products

Nice To Haves

Proven leadership experience: leading product marketing teams, successful solution launches, and scaling GTM strategies
Turnaround Experience: Proven track record of navigating complex organizational pivots
Experience owning or partnering on Analyst Relations (e.g., Gartner, Forrester) to shape market perception and influence category positioning
Refined B2B Product Marketing skills: exceptional storytelling and communication skills; deep understanding of enterprise buyers and technical audiences; and, the ability to influence cross-functional stakeholders at all levels

Responsibilities

Solution Positioning, Messaging, & Packaging Own and evolve Pluralsight’s product positioning, messaging, and value propositions across key audiences (enterprise, tech teams, and individual learners)
Define and refine pricing and packaging strategies that align to customer segments, willingness to pay, and market dynamics
Translate complex technical capabilities into clear, compelling narratives
Ensure consistency across all customer touchpoints
Go-to-Market Strategy & Solution Launches Lead go-to-market planning for new product / solution launches and major releases
Define launch strategies, segmentation, pricing/packaging inputs, and success metrics
Partner with Product to influence roadmap innovation based on market insights and customer needs
Collaborate with Demand Gen and Growth teams to drive pipeline, conversion, and adoption
Sales & Customer Enablement Build and scale sales enablement programs, including pitch decks, battlecards, and competitive positioning
Equip Sales and Customer Success teams with the tools and messaging needed to win and expand accounts
Customer & Market Insights Develop deep understanding of target personas, industries, and competitive landscape
Leverage data, research, and customer feedback to inform strategy and messaging
Act as the voice of the customer internally
Leadership & Team Development Build, mentor, and lead a high-performing product marketing team
Establish Ways of Working processes, strategic launch frameworks, and metrics for excellence
Foster strong cross-functional collaboration across the organization