Director, Product Marketing

International Motors, LLC • Lisle, IL

19h

About The Position

The Director, Product Marketing is responsible for defining and executing the product marketing strategy for the International® brand commercial truck & bus portfolio. This executive leadership role drives market strategy, product positioning, lifecycle marketing, and go-to-market execution across all commercial segments, including long-haul, regional haul, vocational, severe-service, bus, and service solutions applications.
The individual will lead the product marketing organization and works closely with executive leadership across Commercial Market Planning, R&D/Product Development, Sales, Brand & Marketing Communications, Customer Solutions, Dealer Network Development, and Finance to ensure alignment between product strategy, customer needs, and revenue growth objectives. This role owns the strategic narrative for International trucks in the marketplace and ensures the company delivers differentiated value to fleets, owner-operators, leasing companies, and vocational customers.
The Director, Product Marketing is accountable for translating market insights, Voice of Customer, competitive intelligence, and industry trends into actionable strategies that drive market share growth, customer loyalty, and long-term profitability.

Requirements

• Bachelor's degree and at least 11 years of marketing, sales, parts, service operations, product-related, or other relevant experience in the commercial vehicle (or related) industry
• At least 6 years of management experience
• OR
• Master's degree and at least 9 years of marketing, sales, parts, service operations, product-related, or other relevant experience in the commercial vehicle (or related) industry
• At least 6 years of management experience
• OR
• At least 14 years of marketing, sales, parts, service operations, product-related, or other relevant experience in the commercial vehicle (or related) industry
• At least 6 years of management experience
• Qualified candidates, excluding current employees, must be legally authorized on an unrestricted basis (US Citizen, Legal Permanent Resident, Refugee or Asylee) to be employed in the United States. We do not anticipate providing employment related work sponsorship for this position (e.g., H-1B status)

Nice To Haves

• Deep understanding of commercial truck markets, multi-channel distribution models, fleet purchasing dynamics, regulatory requirements, and transportation industry trends.
• Demonstrated success leading product marketing strategy and large-scale product launches in complex B2B industries.
• Proven ability to translate technical product capabilities into differentiated market positioning and customer value propositions.
• Strong financial and business acumen with experience aligning marketing strategies to revenue and profitability objectives.
• Exceptional leadership, organizational development, and talent management capabilities.
• Ability to influence executive stakeholders and lead cross-functional teams in a matrixed organization.
• Outstanding communication and executive presentation skills.

Responsibilities

• Defines and leads the enterprise product marketing strategy for the International commercial truck portfolio across all market segments sold in the US & Canada.
• Shapes the long-term product value proposition and market positioning strategy to drive competitive differentiation and category leadership.
• Partners with executive leadership to align product roadmap, strategic pricing, and market expansion initiatives with corporate growth objectives.
• Provides executive-level insights on market trends, competitive dynamics, regulatory changes, and emerging transportation technologies.
• Oversees go-to-market strategy and execution for all new vehicle platforms, powertrain technologies, digital services, and feature introductions.
• Leads product lifecycle marketing strategy from product concept through launch, maturity, and refresh cycles.
• Ensures integrated product storytelling across marketing, sales, dealer networks, and customer engagement channels.
• Drives coordinated launch readiness across r&d, sales, dealer operations, service, and communications functions.
• Attend and support product development reviews and leadership “Pulse Wall” status meetings, lead pilot build order solicitation and oversee marketing fleet management.
• Leverages enterprise Voice of Customer (VOC) processes to inform product strategy, marketing messaging, and customer experience improvements.
• Leads market segmentation strategy and customer journey frameworks to ensure targeted engagement with key customer groups including fleets, owner-operators, leasing companies, municipalities, and vocational customers.
• Oversees competitive intelligence programs and market analytics to inform strategic decision-making.
• Partners with Sales & Marketing leadership to drive demand generation, pipeline development, and market share growth across all commercial truck segments.
• Supports strategic pricing, value proposition development, and sales enablement strategies & tools to maximize profitability and customer value.
• Ensures product marketing initiatives directly support revenue growth, customer acquisition, and retention objectives.
• Builds, leads, and develops a high-performing Product Marketing organization responsible for segment marketing, product launches, market insights, and sales enablement.
• Establishes organizational priorities, resource allocation strategies, and performance metrics to ensure effective execution.
• Fosters a culture of collaboration, innovation, and customer-centric thinking across the marketing and product organizations.
• Serves as the executive bridge between Product Development, Sales, Service Solutions, Dealer Network Development, and Brand Communications.
• Works closely with R&D and product management to translate technical product capabilities into compelling customer value propositions.
• Collaborates with service and connected solutions teams to position integrated transportation solutions that combine vehicle, service, and digital offerings.
• Represents International Motors at key industry events, customer advisory councils, trade shows, and strategic partner engagements.
• Strengthens the International brand's leadership position within the commercial truck and transportation ecosystem.
• Engages with major fleet customers, dealers, and strategic partners to shape future product and marketing strategies.
• Owns the Product Marketing department budget and ensures effective allocation of resources across strategic initiatives.
• Establishes KPIs and performance metrics to evaluate marketing effectiveness, launch success, and market impact.
• Ensures compliance with all corporate policies, safety standards, and industry regulations.

Benefits

• This position offers competitive market-based compensation, along with a comprehensive benefits package designed to support employee wellbeing.
• You can learn more about the benefits offered for this position by visiting https://careers.international.com/#benefits.

What This Job Offers

• Job Type: Full-time
• Career Level: Director