Director, Product Marketing

Madewell • New York, NY

1d

About The Position

We are looking for a highly motivated brand marketer that excels in translating brand positioning into an effective marketing strategy. The ideal candidate is curious about where the industry is heading and dedicated to finding new ways to grow brands in an changing retail landscape. This role will be charged with connecting our brand strategy and business objectives to our new customer goals, customers’ expectations, engagement behaviors and purchase patterns. They will be responsible for planning and delivering a marketing strategy that drives customer growth and engagement across a range of marketing tactics. Key areas of focus include establishing brand marketing strategy and roadmap, campaign execution and engagement through our store and social touchpoints.

Requirements

• Master’s or Bachelor’s Degree
• 8-10 years ’ Marketing experience
• Strong communication skills with the ability to understand and synthesize complicated scenarios into easy to understand, effective strategies
• Proven success in team management with a leadership track record
• Creative problem solver and decision maker with a proven track record of delivering results
• Proven ability to handle time-sensitive projects and prioritize multiple objectives simultaneously, to work independently, and to drive projects to completion with minimum guidance and acute attention to detail
• Confident with excellent verbal and written communication, eager to share and advocate for well-constructed opinions
• Exceptional organizational/ project management skills required
• Ability to think strategically but act tactically and evaluate tradeoffs

Responsibilities

• Develop brand marketing strategies that support business goals, with a focus on customer growth, perception and engagement
• Identify and create distinct marketing strategies for key areas of growth including new category and customer opportunities
• Establish brand health and marketing success metrics, routinely track for marketing teams and report out to leadership
• Track the retail landscape, competitive environment, and consumer trends to ensure relevancy and position the brand as a leader in the industry – work with internal and external partners to compile an assessment of industry trends, identify new marketing tactics to integrate into our strategy
• Translate business goals and marketing tactics into a comprehensive strategy that drives customer growth in key segments and brand affinity across new and existing customers, work closely with cross functional and marketing partners to create a roadmap for execution
• Lead seasonal planning process and establish quarterly brand roadmap that tracks all marketing tactics and ensure all efforts ladder up to key marketing focus
• Lead quarterly, full funnel reporting for marketing teams in close collaboration with brand and digital team leads
• Oversee brand marketing budget

Benefits

• Health & Well-being - Eligible associates and family members receive medical, dental, prescription and vision insurance, family planning (fertility, adoption & surrogacy support), fitness discounts, medical travel and more.
• Associate Discount - We love our products just as much as you do! That’s why we offer a great associate discount across all of our brands (J.Crew, J.Crew Factory, and Madewell).
• Summer Fridays - In addition to our hybrid work model, we also close our office at 1:00 PM every Friday during the Summer months.
• Community Impact - We support the communities where we live and work through our philanthropic efforts and the J.Crew Cares Program.
• Winter Break - In addition to our PTO package, J.Crew Group offers a winter break at the end of December to eligible full-time associates at the Home Office to provide time to refresh and recharge.

What This Job Offers

• Job Type: Full-time
• Career Level: Director
• Number of Employees: 501-1,000 employees