Director, Product Marketing

Nexxen•New York, NY

18h•Hybrid

About The Position

Nexxen empowers advertisers, agencies, publishers and broadcasters around the world to utilize data and advanced TV in the ways that are most meaningful to them. Our flexible and unified technology stack comprises a demand-side platform (“DSP”) and supply-side platform (“SSP”), with the Nexxen Data Platform at its core. Nexxen is seeking a Director, Product Marketing, Demand and Data to help drive go-to-market strategies for our growing suite of programmatic advertising solutions. Reporting to the Senior Director of Product Marketing, this person will be responsible for driving all Product Marketing-related activities for our DSP and Data teams, including crafting differentiated positioning and messaging, bringing new products, partners, and features to market, marketing collateral, and go-to-market (GTM) enablement. This individual will be fluent in multiple customer audiences, multiple solutions available for those customers, and empower commercial team members, existing clients, and prospects on the value of these offerings. They will be able to successfully evangelize the Demand and Data product suite, train and educate internal as well as external marketplace stakeholders. They will also need to work with Nexxen's executive, partnership/BD, and product teams to help bring new solutions or improvements to market. They will also manage a team that works across a significant portion of Nexxen's products and capabilities. This candidate will display the ability to respond quickly to changing business needs, priorities, and timelines. Must communicate clearly, concisely, and consistently. This role will be based in the New York office. Our team follows a hybrid schedule, working in the office three days a week and remotely for the rest.

Requirements

BA/BS in Business, Marketing, or equivalent training or experience
8+ years in media, marketing, digital advertising, or SAAS sales
5+ years of substantial Product Marketing or Marketing experience in a start-up, media, tech, or advertising environment.
5+ years of experience working with enterprise sales.
4+ years managing and developing multiple direct reports
Ability to translate complex capabilities and ever-evolving ecosystems into clear, differentiated offerings
Strong written, oral, and presentation skills, including (but not limited to): sales trainings, development and delivery of presentations (and other sales materials), and client communications
Effective project management with global, cross-functional groups and stakeholders, including senior-level executives
Passion for innovation and solid understanding of advertising technologies, products, and business trends
Able to quickly respond to changing business needs, priorities and timelines
Curious, analytical, and data-driven
Structured and strategic thinker
Great focus and attention to detail
Ability to multitask efficiently

Nice To Haves

Ad Tech, at a Tier 2 DSP/SSP or at an ad agency with a video focus (digital/linear TV/CTV) is a plus

Responsibilities

Create and drive key strategies and efforts to grow the business, including (but not limited to): narratives, positioning/messaging, one-sheets, coda page creation, pitches, marketing plans, naming, competitive intelligence, market and industry insights, playbooks, RFPs, and articles.
Drive core executional activities of commercialization & feedback/insights, including (but not limited to): Coda/SharePoint updates, GTM process steps, and customer interactions
Drive ongoing, cross-functional processes or tools that further grow the core and deliver focused innovation, including (but not limited to): file sharing, case studies, copy edits, social posting (in partnership with other teams), project management
Lead direct report(s) to enable career growth, operational efficiency, and support on respective priorities or initiatives