Director of Channel Marketing

Elkay Manufacturing•Milwaukee, WI

About The Position

The Director of Channel Marketing is responsible for shaping and executing marketing strategies that fuel business growth across the Zurn Elkay product portfolio and increase brand visibility. Acting as a key liaison between the sales and marketing teams, this role is critical to supporting our rapidly expanding business. The Director will develop and implement strategic marketing programs and go-to-market communications designed to drive demand generation for our plumbing & mechanical and wholesale teams. The ideal candidate will prioritize leadership, continuous improvement, and fostering a strong company culture, strengthening internal relationships and growing market share.

Requirements

Bachelor’s degree in Marketing, Business or related field is required
12+ years of strategic channel marketing and managing a team
Able to travel up to approximately 30% of time

Nice To Haves

Experience in sales, a plus
A positive influencer who thrives in a fast paced, evolving environment and is skilled and driving progress and transformative change.
Strong ability to navigate organizational boundaries and build relationships to achieve objectives.

Responsibilities

Execute Go-to-Market Channel Strategy: Build and nurture strong relationships with sales partners to plan and execute strategic go-to-market plans, playbooks, and campaigns for both internal teams and our independent third party rep agencies. Responsible for creating a channel and national account marketing programs and support initiatives that aligns with the sales plan and forecast, covering brand, merchandising, and promotional strategies, all supported by clear goals, objectives, and business metrics.
Co-op Strategy Management: Lead partner marketing programs that drive sales and bring the brand experience to local markets. Develop multi-year marketing strategies and integrated plans that include merchandising, incentive programs, promotional plans, selling tools, and distribution strategies designed to drive revenue. Identify key partnership opportunities, manage budgets, and oversee calendars for commercial partners to drive KPIs.
Measure & Communicate Impact: Track the effectiveness and ROI of marketing programs, promotions, and initiatives, providing timely insights and recommendations to General Managers and senior leadership.
Sales Enablement & Customer Support: Provide strategic guidance and marketing support to sales teams, empowering them to promote Zurn Elkay products effectively and in alignment with channel objectives. Collaborate with product marketing and sales teams to deliver the best resources and events for product and brand positioning. Oversee Event Marketing, including Trade Shows and Partnerships, to generate awareness and leads. Develop KPIs and implement a reporting system to track the effectiveness of marketing programs. Lead continuous improvement initiatives and address any gaps in performance.
Marketing Communications: Develop and lead a communication strategy for product updates and events. Oversee the rep portal and manage weekly communications. Actively gather and incorporate Voice of Customer (VOC) feedback for ongoing adjustments and improvements.
Ensure Program Profitability & Compliance: Review and assess the financial performance of channel programs to ensure alignment with internal guidelines and profitability targets.
Integrated Marketing Leadership: Lead and develop a team of strategic marketers, working closely with demand generation, product marketing, and regional sales teams. Ensure a cohesive and integrated marketing strategy that drives revenue growth and market success.
Monitor Market Dynamics: Stay ahead of industry trends, market sizing, and competitor activity to inform strategic decisions and proactively address product and promotional gaps
Engage in Industry Leadership: Represent Zurn Elkay at trade shows, seminars, and professional events to promote the brand, share best practices, and identify new business opportunities
Travel to customers, suppliers, trade shows and in-market events as needed, up to 30%.