Director Product Marketing

Otter.ai•Mountain View, CA

5d•$200,000 - $240,000

About The Position

We’re looking for a Director Product Marketer to define our ICP, shape positioning and messaging, and lead product launches and GTM strategy. You’ll create the content and enablement that helps Sales win and customers adopt. This is a hands-on, cross-functional role working with Sales, Product, Customer Success, and Demand Gen to turn customer and market insights into experiments that drive acquisition, activation, retention, and expansion. This role is ideal for a product marketer who is comfortable creating content assets, and operating independently while knowing when to escalate. You’ll be integral in driving growth, enabling the field, and increasing product adoption and usage.

Requirements

7+ years experience in product marketing, B2B SaaS experience preferred
Proven track record owning positioning/messaging and delivering successful launches
Exceptional strategic thinking paired with hands-on execution (you can write, build, ship). You are scrappy, biased for action, and have experience working in fast-paced, high-growth startup environments.
Analytical orientation and comfort with data to define success metrics and measure outcomes
Excellent communication and stakeholder management skills; ability to influence across all levels, including executive leadership
Experience building sales enablement that changes behavior (not just creates assets)
Demonstrated ability to lead cross-functional programs in ambiguous environments

Responsibilities

Define the story that sells: Create clear, differentiated messaging, proof points, and use-case narratives that make Otter’s value obvious.
Run experiments that drive scale: Work with Sales and Demand Gen to test messaging, offers, and content—and roll out what converts.
Equip Sales to win: Build talk tracks, battlecards, decks, and plays that improve win rates, shorten cycles, and qualify deals.
Lead product launches: Own GTM strategy, readiness, and cross-functional execution for major releases with clear goals and timelines.
Establish a predictable launch rhythm: Manage quarterly release comms and internal/external readiness across Product, Sales, CS, and Support.
Turn insights into strategy: Lead VOC, market, and competitive research to refine our ICP, positioning, and product narrative.
Create high-impact content: Produce web pages, one-pagers, case studies, webinars, and thought leadership that move buyers forward.
Accelerate lifecycle growth: Partner with Product and CS to improve activation, retention, and expansion through lifecycle and in-product messaging.
Measure what matters: Define KPIs, build dashboards, and turn performance insights into clear recommendations and next steps.
Connect the org: Align Product, Sales, Marketing, and CS around a consistent story and coordinated execution.
Own win/loss + field feedback: Identify why we win or lose and use those insights to refine messaging, plays, and roadmap inputs.