Director, Product Marketing

Zelis

13d • $139,000 - $176,700 • Hybrid

About The Position

Zelis is seeking a dynamic Director of Product Marketing to lead the strategy and execution for provider payments solutions within the Payments Optimization business unit. This role is responsible for defining and executing the product marketing strategy that drives provider growth, retention, and long-term value. The Director of Product Marketing operates as a senior individual contributor with direct influence on revenue, translating deep market, competitive, and buyer insights into differentiated positioning, messaging, and go-to-market execution. Working in close partnership with product, sales, and enterprise stakeholders, this role leads product commercialization and strategic initiatives that shape the future of provider payments.

Requirements

• 12+ years of progressive B2B marketing experience, with a strong track record in product marketing.
• Deep understanding of payer, provider, and payments landscape is a plus; channel experience with Payers and Providers strongly preferred.
• Proven ability to define and execute product positioning, commercialization, and sales enablement strategies.
• Demonstrated success in developing and managing complex marketing plans with direct impact on business results.
• Exceptional written and verbal communication skills; adept at influencing and presenting to senior leaders and external partners.
• Bachelor’s degree required; MBA or Master’s preferred.
• Ability to travel up to 20%.
• Please note at this time we are unable to proceed with candidates who require visa sponsorship now or in the future.

Responsibilities

• Strategic Leadership: Develop and execute annual marketing plans that align with business objectives and market opportunities.
• Product Launch Leadership: Orchestrate the end-to-end planning and execution of new product and feature launches for provider audiences. This includes developing launch strategies, coordinating cross-functional teams, managing timelines, and ensuring flawless execution to maximize market impact and adoption.
• Product Commercialization: Partner with product and commercial leaders to build and evolve go-to-market strategies, value propositions, and sales enablement assets that drive growth and retention.
• Positioning and Messaging: Own the positioning and messaging for the provider product portfolio, ensuring it reflects market and buyer insights as well as competitive context. Champion the messaging internally and externally.
• Market Intelligence & Data Analysis: Lead research initiatives that surface meaningful market, buyer, and competitive insights and inform strategy, product development, and targeted marketing initiatives. Demonstrate comfort with data, dissecting complex datasets, segmenting audiences, and translating findings into actionable insights.
• Content Development: Collaborate with demand generation, digital, and field marketing teams to ensure messaging is consistently and effectively delivered across all channels and campaigns. Provide strategic guidance and hands-on support to translate positioning into high-impact thought leadership, case studies, solution briefs, web content, presentations, data sheets, whitepapers, and sales playbooks that drive engagement and conversion.
• Cross-Functional Collaboration and Influence: Build formal networks and partnerships across the enterprise, influencing senior leaders and external stakeholders to drive alignment and results.
• Performance Management: Define, develop and track product-level KPIs, manage annual product marketing budgets, and present marketing impact and results at monthly business unit performance sessions.
• Innovation & Execution: Lead the creation and management of complex plans, product launch calendars, and marketing campaigns that address key business challenges and deliver measurable results.

Benefits

• Zelis’ full-time associates are eligible for a highly competitive benefits package as well, which demonstrates our commitment to our employees’ health, well-being, and financial protection.
• The US-based benefits include a 401k plan with employer match, flexible paid time off, holidays, parental leaves, life and disability insurance, and health benefits including medical, dental, vision, and prescription drug coverage.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Number of Employees: 1,001-5,000 employees