Product & Application Specialist

BALLUFF INC•St. Lawrence, PA

About The Position

The Product and Application Specialist partners with customers, Balluff Sales personnel, and system integrators to solve automation challenges and support successful applications of Balluff system-level products and technologies. The role combines technical problem-solving, customer engagement, and hands-on application support to help drive business growth while developing expertise in industrial automation solutions. This is a field-based position requiring residence within the area bounded by Philadelphia, Allentown, and Harrisburg, Pennsylvania, and Baltimore, Maryland. It involves travel throughout the assigned territory, typically 30–40%, including approximately 10–20% overnight travel. Work takes place in office, remote, customer, and industrial environments. Customer-site visits may require appropriate personal protective equipment, including hearing, eye, and foot protection.

Requirements

2–3 years of experience in field sales support, application engineering, technical marketing, or related customer-facing technical functions.
3–5 years of experience integrating automated control systems, industrial automation products, or related technologies.
Experience with automation product architecture, software and hardware integration, embedded systems, and troubleshooting methodologies.
Industrial-sector experience with PLCs and networking.
Strong written, verbal, and presentation skills.
Ability to explain technical concepts and solutions to engineers, technicians, sales teams, and customers.
Strong problem-solving skills and a proactive, self-motivated approach to work.
Ability to manage multiple projects and priorities in a dynamic, customer-focused environment.
Enjoyment of working directly with customers to solve technical challenges and support successful automation projects.
Ability to reside within the geographic area bounded by Philadelphia, PA; Allentown, PA; Harrisburg, PA; and Baltimore, MD, and travel throughout the assigned territory.

Nice To Haves

Bachelor's degree in Engineering, Automation, Engineering Technology, or a related technical field.
Experience with RFID, machine vision, or coding.
Project management experience.

Responsibilities

Collaborate with Balluff Sales personnel to identify, qualify, and close system-level product opportunities and paid technical services.
Provide technical sales presentations, demonstrations, and training to customers and Balluff personnel.
Build expertise in Balluff system-level products and help customers understand how Balluff solutions can improve their operations.
Support development of system-level product bills of materials (BOMs) and technical diagrams, and assist with competitive product comparisons.
Develop an understanding of customer project methodologies and identify how Balluff solutions can support their applications.
Assist with developing PLC-related software, technical notes, step-by-step guides, and training materials to simplify product integration.
Design and fabricate demonstration units for new product launches and customer engagements.
Provide post-sales troubleshooting support and assist customers with technical concerns.
Develop knowledge of competitive products and technologies and communicate relevant findings internally.
Collaborate with Balluff teams globally to share strategies, initiatives, and technical successes.
Use CRM and other internal systems to support customer engagement, technical documentation, and project activities.
Develop and maintain relationships with regional and national system integrators.