Product and Growth Marketing Manager

National Restaurant Association • Chicago, IL

1d

About The Position

The National Restaurant Association is seeking an experienced Product and Growth Marketing Manager to lead marketing strategies that drive awareness, engagement, and growth across its Subscription Services, Partner Solutions, and Workforce Development initiatives. The association provides best-in-class resources and training to restaurant operators, foodservice businesses, and hoteliers worldwide, utilizing a subscription-based platform and offering workforce training focused on career development and operational practices. The learning products offered by the National Restaurant Association and its family of brands have led the way in training and certifying millions of hospitality workers. As a key member of the Product and Growth Marketing team, the manager will lead marketing strategy, go-to-market execution, lifecycle engagement, and growth initiatives across three critical business areas: RestaurantOwner.com Subscription Services, Partner Solutions Portfolio (Healthcare HQ and Strategic Partner Products), and Workforce Development Initiatives. The role involves driving subscriber growth, customer engagement, partner marketing execution, and workforce program awareness through coordinated marketing campaigns, customer communications, partner enablement, digital marketing initiatives, and cross-functional project leadership. Collaboration with Product Management, Enterprise Marketing, Workforce Development, Business Development, Customer Success, State Restaurant Associations, and external partners is essential to execute integrated marketing strategies that drive awareness, adoption, engagement, retention, and revenue growth. The ideal candidate will have 5-10 years of experience in product marketing, growth marketing, subscription services, and/or product-led growth environments, with expertise in customer acquisition, lifecycle marketing, retention, and revenue growth. A strong understanding of modern marketing best practices, a data-driven mindset, and a passion for optimizing the end-to-end customer experience are required. This position demands a highly adaptable self-starter who thrives in a fast-paced environment and can balance strategic thinking with hands-on execution.

Requirements

• Bachelor's degree in Marketing, Business, Communications, or a related field required.
• Minimum of 5-10 years of experience in product marketing, growth marketing, lifecycle marketing, demand generation, subscription services, and/or product-led growth environments.
• Demonstrated experience growing a subscription, membership, SaaS, or recurring revenue business through customer acquisition, engagement, retention, and customer lifecycle strategies.
• Experience developing go-to-market plans and executing integrated, cross-channel marketing campaigns for product, program, or service launches.
• Strong understanding of customer lifecycle marketing, conversion optimization, retention, renewal, and customer growth strategies.
• Strong analytical skills with the ability to leverage data and insights to drive decision-making and optimize marketing performance.
• Excellent written, verbal, presentation, and interpersonal communication skills.
• Outstanding project management capabilities, with the ability to manage multiple cross-functional initiatives simultaneously.
• Hands-on capability to develop marketing assets, including presentations, product demos, eBooks, videos, customer communications, and event or webinar content.
• Creative problem solver who can generate innovative marketing ideas and effectively partner across teams to drive execution and business outcomes.
• Experience and confidence in presenting to internal and external audiences and influencing stakeholders across multiple functions.
• Proven ability to balance strategic thinking with hands-on execution in support of business growth objectives.
• Strong analytical, project management, and communication skills.

Nice To Haves

• Familiarity with the Education, Training, and Certification industry is highly desirable.
• Knowledge of the Hospitality and Restaurant industry is a plus.
• Familiarity with GA4, Pendo, Keap, MemberGate, Marketo, and other marketing automation and customer engagement platforms is highly desirable.

Responsibilities

• Develop and execute go-to-market strategies for RestaurantOwner.com products, services, and enhancements.
• Define positioning, messaging, value propositions, and competitive differentiation for RestaurantOwner.com.
• Partner with Product Management to drive product launches, adoption, engagement, and retention for RestaurantOwner.com.
• Support customer segmentation, pricing, packaging, promotional, upsell, and cross-sell initiatives for RestaurantOwner.com.
• Lead marketing support for onboarding, engagement, retention, renewal, and win-back programs for RestaurantOwner.com.
• Develop and optimize automated customer journeys across digital channels for RestaurantOwner.com.
• Monitor key performance metrics including acquisition, conversion, retention, churn, and customer lifetime value to identify growth opportunities for RestaurantOwner.com.
• Leverage customer research, feedback, and insights to improve growth and customer experience for RestaurantOwner.com.
• Lead marketing support for Healthcare HQ and strategic partner products, including UnitedHealthcare, Teladoc, Optum Perks, HealthMarkets, and future partner programs.
• Develop and execute integrated marketing campaigns, co-branded materials, content, webinars, and promotional assets for partner solutions.
• Create marketing playbooks and co-marketing resources for State Restaurant Associations and strategic partners.
• Monitor campaign performance and identify opportunities to increase partner engagement, product adoption, and growth for partner solutions.
• Support marketing strategies and campaigns for workforce development programs, workshops, training events, and educational initiatives.
• Assist with program positioning, marketing strategy, campaign planning, and promotional execution for workforce development.
• Develop communications, success stories, and promotional assets to increase awareness, participation, and program impact for workforce development.
• Collaborate with internal and external stakeholders to expand program reach, engagement, and adoption for workforce development.

Benefits

• Outstanding healthcare coverage (medical, dental and vision)
• Competitive salaries
• Generous vacation and leave time
• Matching 401(k) plan
• Unique collection of corporate discounts and memberships
• Programs to support career and skills development, including learning and tuition assistance

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level