Manager, Growth and Segment Marketing

Prudential Financial • Newark, NJ

3d • Hybrid

About The Position

Prudential’s marketing organization is undergoing a significant transformation focused on value creation for its businesses, with performance and outcome-driven experts at its core. This role supports the Growth & Segment Marketing team in developing and executing performance-driven, digital-first strategies to achieve growth targets across business units. The position involves quarterbacking growth and segment efforts by collaborating with cross-functional marketing partners to translate business and marketing objectives into coordinated omni-channel marketing plans that utilize data, customer insights, and channel expertise. The ideal candidate is a digitally fluent growth marketer with 5-8 years of experience, strong project management skills, a proven track record in supporting performance-driven marketing programs, and a passion for identifying innovative ways to drive business growth.

Requirements

• 5–8 years of experience supporting omni-channel B2C and/or B2B growth programs that provide measurable impact for the business.
• Experience developing end-to-end lifecycle journeys and managing the audiences that move through them.
• Experience supporting lead generation and/or ABM campaigns that generate MQLs and SQLs.
• Working knowledge of how to maximize the performance and effectiveness of email, web, digital advertising, and other digital channels.
• Ability to interpret customer data and insights and translate them into clear recommendations and action plans that support value creation and tell a story.
• Familiarity with using marketing automation, personalization, analytics platforms, and tools to create and manage campaigns and journeys.
• Strong business acumen and comfort helping build business cases and communicate the value of marketing to stakeholders.
• An experimentation mindset that thrives in a test and learn environment.
• Strong EQ and ability to build relationships, influence through collaboration, and help stakeholders align around outcome-oriented initiatives.
• Experience coordinating with external agencies and partners to support strong creative and campaign execution.
• Comfortable working in complex organizations with multiple stakeholders and able to drive progress outcomes regardless of hierarchy or reporting structure.
• Self-starter, highly organized, and able to manage multiple workstreams independently while knowing when to escalate.
• Outstanding communications skills and an ability to collaborate with various stakeholders within marketing and business teams.

Nice To Haves

• Adobe Cloud experience a plus.

Responsibilities

• Translate business unit priorities into omni-channel growth plans and campaigns that deliver against business objectives and measurable value.
• Own growth and segment audiences, provide end-to-end campaign oversight, and help define prioritization of growth areas.
• Connect strategy to execution by coordinating across channels, technology, and partner teams to support audience-first journeys that drive new sales, engagement, and cross-sell opportunities.
• Use insights and data to inform customer journeys, audience strategies, and test-and-learn roadmaps, translating recommendations into actionable experiments.
• Partner with Marketing Analytics to track, measure, and socialize performance results, identifying opportunities to optimize growth plans against financial and business targets.
• Partner with Product Marketing to embed product marketing needs into audience-led journeys.
• Apply digital marketing knowledge to support recommendations on channel mix, campaign sequencing, and activation priorities.
• Serve as a day-to-day coordination partner across marketing, functional, and channel leads to drive prioritization, alignment, and momentum across key growth initiatives.
• Partner with other functional teams to ensure campaigns are connected and optimized throughout the funnel.
• Coordinate with external agency partners and internal teams to execute content, creative, and experiences that meet defined objectives.
• Help prepare leadership-ready updates, recaps, and materials that clarify progress, risks, decisions, and next steps across growth efforts.

Benefits

• Market competitive base salaries, with a yearly bonus potential at every level.
• Medical, dental, vision, life insurance, disability insurance, Paid Time Off (PTO), and leave of absences, such as parental and military leave.
• 401(k) plan with company match (up to 4%).
• Company-funded pension plan.
• Wellness Programs including up to $1,600 a year for reimbursement of items purchased to support personal wellbeing needs.
• Work/Life Resources to help support topics such as parenting, housing, senior care, finances, pets, legal matters, education, emotional and mental health, and career development.
• Education Benefit to help finance traditional college enrollment toward obtaining an approved degree and many accredited certificate programs.
• Employee Stock Purchase Plan: Shares can be purchased at 85% of the lower of two prices (Beginning or End of the purchase period).
• Eligibility to participate in a discretionary annual incentive program is subject to the rules governing the program, whereby an award, if any, depends on various factors including, without limitation, individual and organizational performance.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed