T1 Writer-Producer

Urban1Silver Spring, MD
Onsite

About The Position

The TV One story began with a bold vision to create a network that authentically reflects and celebrates Black culture. Since launching in 2004, TV One has grown into a leading cable television network, delivering original entertainment, lifestyle, and news programming to millions of households nationwide. From award-winning series and documentaries to culturally relevant storytelling, TV One amplifies Black voices and honors the richness of the African American experience. As part of the Urban One family, TV One is committed to being a trusted media destination that informs, entertains, and empowers our community. We pride ourselves on fostering a creative, inclusive, and collaborative culture where innovation thrives. At TV One, we are passionate about our people and dedicated to attracting, developing, and retaining exceptional talent who continue to challenge the norm and shape the future of media. The Producer/Writer is responsible for conceptualizing, writing, and producing compelling on-air and digital television promotions that enhance program visibility and strengthen the network’s brand.

Requirements

  • Must have exceptional promotional writing and conceptualization skills.
  • Must be fully versed in on-air promotional practices/standards.
  • Must possess familiarity of production disciplines including: set design, lighting, graphics, writing, etc.
  • Must appreciate and understand the importance of overall marketing objectives (messaging, aesthetics, continuity, etc.), and the need/advantages of building and maintaining a solid aesthetic brand.
  • Must have a thorough and current understanding of creative marketing/promotional trends.
  • Ability to be flexible and adjust to occasional changes in work schedule as workload demands.
  • Must possess outstanding attention to detail.
  • Ability to manage multiple priorities while delivering high-level results.
  • Must be able to work effectively and efficiently in a high volume, fast paced environment.
  • Ability to partner effectively with a variety of departments (Ad Sales, Affiliate Sales etc.) on a number of initiatives.
  • Possess energy and enthusiasm, and demonstrate ability to work collaboratively.
  • BS/BA degree preferred.
  • Minimum of 5 years’ experience at producer level for a national broadcast/cable network

Nice To Haves

  • experience with AA audience is a plus
  • Experience promoting to women as the primary audience is a plus, and/or the ideal candidate must have the right sensibility to promote to the female target.
  • Ad agency experience is a plus.

Responsibilities

  • Responsible for writing, producing and conducting edit sessions for assigned on-air promos and cross department promotional initiatives.
  • Accountable for quality and project budget. Adheres to set creative direction, tonality and style guide(s) of the network.
  • Makes creative, content production and editing decisions for assigned promos.
  • Creates on-air, digital promotions that maximize appeal of programs to viewers.
  • Working effectively and responsively with other clients/departments (e.g. Digital, Ad Sales, Affiliate Sales) to meet their needs and request.
  • Effectively Partners with Designers, editors, coordinator and schedulers in the efficient production of promos.
  • Assembles cast, production teams and production resources as needed.
  • Works with operations to ensure required delivery.
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