Bobbie is creating a parenting culture of confidence, not comparison, starting with how parents choose to feed their babies. They offer a European-style infant formula crafted with purposefully sourced, organic ingredients, delivered directly to consumers. Bobbie is the only US formula designed to meet both FDA and EU standards. Recognizing that 83% of parents use formula in the first year, Bobbie aims to support parents regardless of their feeding choices. Co-founded by mothers and developed by a team of scientists, nutritionists, pediatricians, and lactation consultants, Bobbie understands that there is no single approach to feeding and encourages parents to 'Bottle Boldly'.
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Job Type
Full-time
Career Level
Mid Level
Education Level
No Education Listed