Principal Technical Marketing Manager

Emerson•Austin, TX

19h

About The Position

We’re looking for a Principal Technical Marketing Manager to lead industry marketing strategy across industry verticals within the Portfolio Business Unit at Emerson Test and Measurement (T&M). In this role, you’ll own execution of multi-channel industry marketing programs, align cross-functional teams, manage the industry marketing calendar, and measure performance to drive pipeline and revenue growth. In this role you are accountable to drive marketing initiative execution across sales and marketing channels, covering industry verticals for the Portfolio Business Unit at Emerson T&M. You will orchestrate marketing programs that amplify NI’s message to industry verticals, ensuring consistent messaging and measurable impact across digital and physical touchpoints. You will translate industry priorities and content into coordinated, market-facing initiatives that support pipeline growth and revenue contribution. This role collaborates closely with other technical marketing managers, global marketing, business managers, and channel teams across industry verticals such as energy, life sciences, and electrical machinery.

Requirements

8+ years of relevant experience in B2B marketing execution, ideally in technology or industrial sectors
Proven ability to plan and orchestrate multi-channel marketing initiatives across digital and physical channels
Strong project management skills with experience managing complex calendars and cross-channel dependencies
Analytical mindset with demonstrated ability to measure and optimize ROI of tactics and initiatives
Excellent communication skills to maintain message consistency across channels and stakeholders
Ability to collaborate cross-functionally with technical and product marketing, and global marketing teams
Self-motivated and collaborative work ethic.
Comfortable communicating across organizational and functional levels to discuss strategy and tactics with your respective stakeholders.
Authorized to work in the United States without sponsorship now and in the future.

Nice To Haves

Experience in marketing to industry verticals such as life sciences, energy, electrical machinery, or data center infrastructure.
Track record of driving measurable market share growth and share-of-voice.
Familiarity with demand generation funnels, lead conversion, and pipeline influence strategies.
Experience working with system integration partners and/or distribution channels in a multi-tier go-to-market model.
Scrappy and creative with a bias for results.

Responsibilities

Own and drive execution of industry-specific marketing initiatives across digital (email, paid media, web), events (trade shows, webinars, account-based), content (blogs, videos, thought leadership), and social channels
Create and execute multi-channel plans to deliver industry messaging to the right audiences
Leverage global marketing-led activities to target industry audiences with amplification tactics
Own the industry marketing calendar and manage cross-functional dependencies
Measure and optimize initiative performance against key metrics including demand responses, leads, generated or influenced pipeline, and marketing contribution to revenue
Provide audience guidance to inform marketing planning in collaboration with global campaign managers
Report on inbound and outbound metrics across the marketing funnel