Principal Technical Marketing Engineer | US | Remote
About The Position
Grafana Labs is seeking a technically fluent engineer to bring its observability story to life for buyers, particularly SRE and platform engineering leaders. The role sits within Product Marketing and helps bridge the gap between product capabilities and customer understanding as Grafana expands from dashboards toward agentic observability. The position combines hands-on demo development, technical storytelling, customer-facing presentations, and sales enablement. The engineer will create and maintain narrative-driven demos and technical videos, lead workshops and webinars, and help evaluators understand both how Grafana works and why its approach is differentiated. They will serve as the technical liaison between Product Marketing and Solutions Engineering, equipping sellers with consistent messaging, talk tracks, competitive narratives, and demo guidance. The role also contributes technical perspectives to buyer-focused content and channel strategy, and partners with software engineers to use automation and AI to make technical content and workflows more repeatable and scalable. This is a remote role in the US. The position requires interest and ability to travel to training and customer events 10–12 weeks per year.
Requirements
- At least 5 years of experience in a technical role such as solutions engineering, SRE, DevOps, backend engineering, technical product marketing, or a similar role.
- Interest and ability to travel to training and customer events 10–12 weeks per year.
- Strong understanding of observability concepts and the needs of SRE and platform teams.
- Ability to translate deep technical concepts into clear, value-focused stories.
- Experience presenting technical content through demos, workshops, or webinars.
- Excellent written and verbal communication, with a crisp, structured, persuasive style.
- Strong cross-functional collaboration skills and comfort working with Product Marketing, Product, Solutions Engineering, DevRel, and Field Engineering.
- High ownership mindset and ability to drive projects from concept to completion.
- Comfort with light scripting or workflow automation.
Nice To Haves
- Hands-on experience with Grafana, Prometheus, Loki, Mimir, Tempo, or similar observability tools, or a background in Observability or Platform Engineering.
- Prior experience in Sales Engineering, DevRel, or technical product marketing.
- Familiarity with demo environment automation or infrastructure-as-code tools.
- Exceptional live presentation or workshop facilitation skills.
Responsibilities
- Build strategic, buyer-focused demos, videos, workshops, and webinars.
- Create and maintain polished, narrative-driven demos highlighting Grafana’s value for SRE and platform engineering leaders.
- Record technical demo videos and walkthroughs in partnership with video and content teams.
- Lead webinars, workshops, and technical sessions for evaluators.
- Teach customers how Grafana works and explain why its approach is differentiated and valuable.
- Use AI tools to generate variations, summaries, and reusable technical content assets.
- Serve as Product Marketing’s technical liaison to the Solutions Engineering organization.
- Produce technical enablement assets, value-driven talk tracks, competitive narratives, and demo best practices.
- Help Solutions Engineers and sellers communicate Grafana’s story clearly and consistently.
- Partner with Product Marketing to identify buyer personas, problems, and technical messages, and shape content strategy.
- Extend technical narratives through analyst briefings, industry forums, podcasts, conferences, and online technical communities.
- Bring a technical perspective to Product Marketing planning so content, campaigns, and enablement reflect SRE and engineering leaders’ needs.
- Partner with software engineers to streamline demo setup, content workflows, and asset updates using workflows, agents, scripts, and AI-driven tools.
- Use automation to make technical content more repeatable, discoverable, and scalable across teams.
Benefits
- Restricted Stock Units (RSUs) for all roles.
- 100% remote work environment.
- Defined career growth pathways.
- Global annual leave policy of 30 days per annum, including 3 Grafana Shutdown Days, subject to local legislation.
- In-person onboarding.
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What This Job Offers
Job Type
Full-time
Career Level
Principal
Education Level
No Education Listed
