Principal Systems & Data Analyst

Culture Amp•San Francisco, CA

2d•Hybrid

About The Position

Culture Amp is seeking a senior, hands-on individual contributor, a Principal Systems & Data Analyst, to join their Growth Marketing team. This role will focus on making the team's modern tech stack (HubSpot, Salesforce, Qualified, 6sense, Outreach, Amplitude, and Looker) trustworthy. The analyst will own the measurement and attribution of pipeline, set data health and hygiene standards across systems, and define customer and account data management. This is a foundational role upstream of analytics, focusing on data foundations, system logic, and attribution design to ensure trustworthy reporting and influence pipeline measurement, trust, and reporting within a growth marketing function that delivers substantial quarterly pipeline.

Requirements

8+ years of experience in marketing or revenue analytics, attribution modeling, or data analysis in a B2B SaaS environment, with a track record of owning complex outcomes independently at a senior level.
Hands-on experience with HubSpot and Salesforce data models.
Experience evaluating and implementing attribution tools or models.
Experience translating marketing and revenue measurement needs into requirements for centralized Analytics, data engineering, or business intelligence teams.
Working knowledge of modern analytics foundations such as data warehousing, dbt, LookML, and BI governance; deep hands-on ownership of the shared Analytics stack is not required.
Strong SQL and data manipulation skills; experience with Looker and/or Amplitude is a plus.
Strong experience using AI tools to analyze data quality; familiarity using AI tools inside tech stack (6sense, Qualified, Outreach)
Experience using LLMs for natural language reporting, setting up self-serve analytics
Experience applying LLMs or AI tools to natural-language reporting, data-quality workflows, or self-service analytics, with an understanding of the importance of centralized definitions, access controls, and reporting governance.
A track record of building data quality and hygiene standards and driving the adoption of them.
Strong communication skills, with the ability to translate data findings for non-technical stakeholders.
Comfort partnering across operations, SDR, and lifecycle teams.

Nice To Haves

Experience with 6sense, Qualified, or Outreach data models.
Experience operating in a fast-scaling B2B SaaS revenue engine.
Exposure to AI-assisted reporting or analytics tooling.

Responsibilities

Design and implement a new attribution model or tool for our growth-marketing funnel, then build and maintain pipeline and attribution reporting in Looker and Amplitude.
Define field standards, deduplication rules, and data quality SLAs across HubSpot and Salesforce, and partner with our operations team to embed them in day-to-day practice.
Map and improve end-to-end data flows across HubSpot, Salesforce, and adjacent systems, identifying sync gaps, source-of-truth conflicts, and reporting risks before they affect pipeline measurement.
Support regional and growth-marketing teams with practical attribution and performance questions, including campaign and event measurement, while building clear definitions the broader team can use without tribal knowledge.
Own source-of-truth definitions for customer and account data, partnering with customer-facing systems where growth and customer data intersect.
Partner with our SDR Operations team so data health, enrichment, and reporting stay consistent across the full funnel.
Partner with our Marketing Systems Architect on integration and sync design so the data flowing through our systems supports clean, trustworthy reporting.
Support our Lifecycle Marketing team with segmentation and performance reporting needs.
Document data definitions, standards, and reporting logic so the team scales without relying on tribal knowledge.