Principal Systems & Data Analyst

Culture Amp•San Francisco, CA

2d•$140,000 - $170,000•Hybrid

About The Position

Culture Amp is seeking a senior, hands-on Principal Systems & Data Analyst to join their Growth Marketing team. This role is crucial for ensuring the trustworthiness of their modern tech stack, including HubSpot, Salesforce, Qualified, 6sense, Outreach, Amplitude, and Looker. The analyst will own the measurement and attribution of pipeline, set data health and hygiene standards, and define customer and account data management. This is a foundational role focused on data foundations, system logic, and attribution design, upstream of traditional analytics, with significant influence over pipeline measurement and reporting within a high-impact growth marketing function.

Requirements

8+ years of experience in marketing or revenue analytics, attribution modeling, or data analysis in a B2B SaaS environment.
Track record of owning complex outcomes independently at a senior level.
Hands-on experience with HubSpot and Salesforce data models.
Experience evaluating and implementing attribution tools or models.
Experience translating marketing and revenue measurement needs into requirements for centralized Analytics, data engineering, or business intelligence teams.
Working knowledge of modern analytics foundations such as data warehousing, dbt, LookML, and BI governance.
Strong SQL and data manipulation skills.
Strong experience using AI tools to analyze data quality.
Familiarity using AI tools inside tech stack (6sense, Qualified, Outreach).
Experience using LLMs for natural language reporting, setting up self-serve analytics.
Experience applying LLMs or AI tools to natural-language reporting, data-quality workflows, or self-service analytics, with an understanding of the importance of centralized definitions, access controls, and reporting governance.
A track record of building data quality and hygiene standards and driving the adoption of them.
Strong communication skills, with the ability to translate data findings for non-technical stakeholders.
Comfort partnering across operations, SDR, and lifecycle teams.

Nice To Haves

Experience with 6sense, Qualified, or Outreach data models.
Experience operating in a fast-scaling B2B SaaS revenue engine.
Exposure to AI-assisted reporting or analytics tooling.
Experience with Looker and/or Amplitude is a plus.

Responsibilities

Design and implement a new attribution model or tool for the growth-marketing funnel, and build/maintain pipeline and attribution reporting in Looker and Amplitude.
Define field standards, deduplication rules, and data quality SLAs across HubSpot and Salesforce, and collaborate with the operations team to embed them.
Map and improve end-to-end data flows across HubSpot, Salesforce, and adjacent systems, identifying sync gaps, source-of-truth conflicts, and reporting risks.
Support regional and growth-marketing teams with attribution and performance questions, including campaign and event measurement, and build clear, accessible definitions.
Own source-of-truth definitions for customer and account data, partnering with customer-facing systems.
Partner with SDR Operations to ensure data health, enrichment, and reporting consistency across the full funnel.
Partner with the Marketing Systems Architect on integration and sync design to support clean reporting.
Support the Lifecycle Marketing team with segmentation and performance reporting needs.
Document data definitions, standards, and reporting logic to facilitate scaling without reliance on tribal knowledge.