Principal Systems Analyst (Adobe Workfront)

Fidelity Investments • Durham, NC

3d

About The Position

The Principal Systems Analyst will support, coordinate, and guide the development and rollout of marketing workflow automation across technology products and teams. The role focuses on streamlining marketing execution and system automation across digital asset management, content management, customer data management, campaign management, digital measurement, and marketing effectiveness reporting. The position also involves establishing governance and reporting frameworks, enabling scalable automated processes, and developing training and adoption strategies.

Requirements

• At least 5 years of experience in marketing technology.
• Experience with strategic vision and execution of end-to-end enterprise marketing workflow and automation.
• Direct product experience with digital asset management, content management, campaign management, digital measurement, and business intelligence solutions.
• Project management and resource planning experience related to the marketing campaign process.
• Ability to take initiative and design and implement change in partnership with multiple teams.
• Experience with Adobe Workfront-centric operational capabilities that enable scalable, data-driven, and automated processes.

Nice To Haves

• Workfront Fusion or similar experience designing and deploying automation frameworks.

Responsibilities

• Support, coordinate, and guide development and rollout of marketing workflow automation across technology products and teams.
• Help streamline marketing execution and system automation across digital asset management, content management, customer data management, campaign management, digital measurement, and marketing effectiveness reporting.
• Design and implement change in partnership with multiple teams.
• Define governance models that ensure data integrity, compliance, and operational consistency across teams.
• Establish a reporting framework providing executive-level visibility into marketing throughput, efficiency, ROI, resource allocation, and forecasting.
• Develop training programs and enablement strategies to maximize platform adoption.

What This Job Offers

• Job Type: Full-time
• Career Level: Principal
• Education Level: No Education Listed