Principal Strategist, Social Commerce

Tinuiti

1d • Remote

About The Position

Tinuiti is the largest independent full-funnel marketing agency in the U.S. with $4 billion in digital media under management and over 1,200 employees. The agency focuses on uniting media and measurement to drive growth and eliminate waste, utilizing its proprietary technology, Bliss Point by Tinuiti. The Principal Strategist of Social Commerce is a senior thought leader responsible for driving innovation, growth, and best-in-class execution across social commerce platforms, particularly TikTok Shop. This role involves bridging thought leadership, solution development, and operational excellence, ensuring social commerce strategies are integrated into client solutions and agency operations. The strategist champions a product- and measurement-led approach, translating insights into actionable decisions for executives. They partner with senior internal leaders on client touchpoints, new business, cross-sell opportunities, and strategy resets, acting as a subject matter expert who can perform technical audits and engage with key client decision-makers.

Requirements

• 10+ years in the digital marketing space with enterprise impact and proven executive storytelling.
• Extensive experience in digital marketing, preferably at a media agency, with deep technical expertise in Social, Commerce, and Influencer.
• Proven track record managing TikTok Shop Affiliate, Operations, and GMV Max;
• Proven ability to lead teams, influence stakeholders without management authority, and drive adoption of cutting-edge strategies
• Inclusive collaborator: an active listener, advocate, and influential partner who understands others’ goals and challenges
• Strategic innovator: counteracts groupthink and is skilled at gaining executive buy-in on strategic decisions
• Inspiring leader: drives the vision and strategy cross-functionally and leverages domain expertise to coach teams
• Owner mindset: sets standards and decision criteria while holding partners accountable by influence

Nice To Haves

• Live Shopping experience

Responsibilities

• Advocate for innovation by ensuring emerging best practices, industry insights, and strategic TikTok Shop innovations are adopted across account teams.
• Identify, develop, and implement new solutions that elevate TikTok Shop and broad Social Commerce performance for clients.
• Partner with the Innovation & Growth Lead to define the future roadmap of social commerce solutions.
• Model modern craft by using AI responsibly to improve the speed and quality of strategy work, while staying ahead of platform impacts.
• Collaborate with account teams and client partner teams to develop client-specific positioning and content that increases service adoption.
• Represent TikTok Shop in high-value new business pitches and audits, providing expert-level narratives to drive client acquisition and expansion.
• Act as an executive-level advisor across strategic accounts, converting insights into decisions and funded next steps.
• Support internal audit programs to ensure clients remain on the cutting edge with fresh strategy perspectives.
• Act as a power user and advocate for internal proprietary tools (Bliss Point by Tinuiti), connecting data structures to executive outcomes.
• Synthesize multi-source data (MMM, incrementality, geo-lift, platform signals) into clear investment cases with confidence ranges.
• Operate a feedback loop: bring client needs to Product and prioritize systemic issues for TikTok Shop execution

Benefits

• Unlimited PTO: At Tinuiti, we believe you deserve time to rest, recharge, and enjoy life unplugged. When you prioritize time for yourself, you're able to bring your best self to work. That’s why we offer unlimited paid time off, a fully remote environment, and flexibility to take the time you need, when you need it. On top of that, we provide 20 paid holidays, including multiple long weekends, to ensure you have dedicated time to step away and disconnect. We're proud to offer above-industry standard work-life balance, consistently rated as one of the most loved benefits by Tinuitians year after year.
• Healthcare: Medical, Dental, Vision, Life & Disability, Flex Spending Accounts
• Retirement: Match up to 4% of your contributions at 100%
• Perks and Wellness: Fringe, Forma, Unlimited Telemedicine and Teletherapy available at no cost, Thankful giving, Equity
• Parental Leave: Birthing parents receive 16 weeks of leave with 100% pay (partners 12 weeks) after the birth or adoption of a child.
• Learning and Development: On-demand learning, mentorship program, leadership and management development programs and resources

What This Job Offers

• Job Type: Full-time
• Career Level: Principal
• Education Level: No Education Listed
• Number of Employees: 501-1,000 employees