Principal, Sports Marketing, Team/Athlete Men's Basketball

Nike•Beaverton, OR

About The Position

As part of our North America Men's Sports Marketing Basketball team, the Principal, Sports Marketing, Team/Athlete Men's Basketball will execute the strategic vision for North America Basketball through the mens portfolio, elevating athlete and team services, athlete leverage in partnership with Sports Marketing Consumer Construct Mens Lead and cross-functional leaders. You will support ongoing marketing processes and business results, informing strategic shifts based on consumer behavior, interests and marketplace needs across North America. Additionally, you’ll inform the overall shape of our men’s basketball sports marketing portfolio, aligned to the vision and strategy of the brand and business. You’ll leverage sports marketing men’s basketball teams, athletes and partnerships to drive growth, while maximizing and modernizing our contractual rights. The candidate needs to have a team first mindset, critical thinking and problem-solving skills; lead and/or operate in ambiguous environment, while driving clarity for your teams and partners.

Requirements

8+ years of experience in Sports Marketing, Brand Marketing, or closely related field
Bachelor’s degree in Business, Marketing, Communications, or a related field; equivalent combination of education and experience accepted
Proven ability to embrace ambiguity and change, helping the team adapt and remain productive
Portfolio management, critical thinking and negotiation skills
Basketball industry knowledge across Men’s and Womens (Grassroots, Collegiate, NBA/WNBA)
Partnership management; ability to develop and leverage internal and external partnerships
Enterprise thinking, end-to-end business knowledge
Capability to drive interpersonal alignment at all levels of the organization
Execute results in a balanced way, serving our consumers and partners, while engaging and growing our people in a safe and people-first environment
Ability to drive cross functional collaboration and create willingness to strive for outstanding results

Responsibilities

Execute the strategic vision for North America Basketball through the mens portfolio.
Elevate athlete and team services.
Support ongoing marketing processes and business results.
Inform strategic shifts based on consumer behavior, interests and marketplace needs across North America.
Inform the overall shape of our men’s basketball sports marketing portfolio, aligned to the vision and strategy of the brand and business.
Leverage sports marketing men’s basketball teams, athletes and partnerships to drive growth, while maximizing and modernizing our contractual rights.
Inform all invest/divest decisions with the Men’s Basketball Sports Marketing Portfolio.
Partner closely with cross-functional brand and business partners at the Global and Geo level to ensure that Nike gets maximum value from our athlete and team partnerships.
Ensure our men’s basketball athletes are aligned against Nike’s Purpose Offense, specifically around sustainability, community, diversity and equality.
Execute the budget with accountability around accurate forecasting and communication.