Principal Software Engineer, Business Experience

Snap Inc.•Los Angeles, CA
•$235,000 - $414,000•Onsite

About The Position

Snap is seeking a Principal Software Engineer to join its Business Experience team. The role designs and implements systems supporting advertiser experiences and the creator ads platform, and leads the vision and strategy for next-generation infrastructure focused on scalability, performance, and advertiser value. The engineer will conceptualize advertiser flows and creator marketplace products using market trends, user behavior, and advertiser needs; work closely with product management, design, data science, and engineering partners; and promote high standards for availability, scalability, operational excellence, and cost management. The role also mentors engineers and contributes to a culture of technical excellence and continuous learning. Snap uses a “default together” approach and expects team members to work in an office 4 or more days per week. The position is eligible for equity in the form of RSUs. In the United States, the annual base salary range is $276,000–$414,000 in Zone A (CA, WA, NYC), $262,000–$393,000 in Zone B, and $235,000–$352,000 in Zone C. Starting pay depends on job-related skills, experience, qualifications, work location, and market conditions.

Requirements

  • Deep expertise building and scaling advertiser or creator platforms, or similar systems.
  • Excellent programming and software design skills, including debugging, performance analysis, and test design.
  • Proven record of operating highly available systems at scale.
  • Ability to learn new concepts and technologies proactively and apply them at work.
  • Ability to solve ambiguous problems.
  • Strong collaboration and mentorship skills.
  • Ads domain experience.
  • Bachelor’s degree in a technical field such as computer science, mathematics, or statistics, or equivalent years of experience.
  • 10+ years of post-bachelor’s software development experience; or a master’s degree in a technical field and 9+ years of post-graduate software development experience; or a PhD in a related technical field and 6+ years of post-graduate software development experience.
  • 2+ years of technical leadership experience or experience acting as a domain expert to a technical organization.
  • Experience with technical leadership or ownership and setting technical direction for engineering projects.
  • Experience architecting, designing, and developing distributed systems.

Nice To Haves

  • Experience with cross-platform development.
  • Ability to promote product excellence and collaboration while driving concurrent engineering projects, from short-term critical feature launches to long-term research initiatives.
  • Ability to create and communicate a compelling vision for the future with a collaborative leadership approach.

Responsibilities

  • Design and implement systems supporting advertiser experiences and Snap’s creator ads platform.
  • Lead the vision and strategy for next-generation infrastructure, with a focus on scalability, performance, and advertiser value.
  • Develop new advertiser flows and creator marketplace products informed by market trends, user behavior, and advertiser needs.
  • Collaborate with product management, design, data science, and other engineering teams to deliver cohesive solutions.
  • Promote high standards for availability, scalability, operational excellence, and cost management.
  • Mentor and guide engineers, fostering technical excellence and continuous learning.

Benefits

  • Paid parental leave.
  • Comprehensive medical coverage.
  • Emotional and mental health support programs.
  • Compensation packages that provide participation in Snap’s long-term success.
  • Equity in the form of RSUs.
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