Principal, Social Growth & Amplification Strategy, Prime Video US & Amazon MGM Studios

Amazon • Culver City, CA

5d • $149,200 - $201,800 • Onsite

About The Position

Amazon MGM Studios is seeking an experienced Principal to lead social growth strategy and operations across Prime Video US and Amazon MGM Studios. This role owns seven interconnected workstreams that collectively define how we goal, amplify, optimize, monetize, and operationalize social and creator marketing across the organization. This is a strategic leadership role with direct ownership over goal-setting, investment decisions, platform relationships, new capability development, and cross-org alignment. The right candidate thrives in ambiguity, builds from zero, makes high-judgment calls with significant business impact, and operates as both strategist and executional decision-owner.

Requirements

• 8+ years of professional non-internship marketing experience
• Experience building, executing and scaling cross-functional marketing programs
• Experience communicating results to senior leadership
• Experience driving direction and alignment with cross-functional teams
• Experience using data and metrics to drive improvements
• Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
• Experience leading complex programs with significant change impact across organizational boundaries
• Experience in entertainment, streaming, or media marketing
• 6+ years in social media marketing, creator marketing, or digital media strategy
• Experience with social media platforms (Meta, TikTok, YouTube) at both the advertising and partnership level
• Experience leading agency relationships including procurement, RFP processes, and consolidation
• Experience with goal-setting frameworks, measurement methodology, and performance optimization at scale
• Experience making high-judgment decisions in ambiguous environments with limited precedent
• Experience developing new functions or capabilities from scratch
• Experience presenting strategy, results, and recommendations to VP+ leadership
• Proficiency in social analytics platforms and data-driven decision-making

Nice To Haves

• Experience working cross-functionally and driving decision making among stakeholders with competing goals
• Experience with various types of research methodologies is key, including quant, qual, 1P & 3P data, trend analysis & forecasting, etc.
• Experience managing paid and organic social media initiatives with budgets of $5M+
• Experience in ad sales enablement, social monetization, or revenue-generating partnerships
• Experience operating on both content and commercial sides of social/digital media (e.g., platform sales strategy, advertiser frameworks)
• Experience leading platform-level partnerships with Meta, TikTok, or Google/YouTube
• Experience with cross-org operational design and stakeholder alignment at senior leadership levels
• Experience with econometric measurement models or advanced attribution methodologies

Responsibilities

• Own all social goaling and tracking across title, event, and project-level initiatives.
• Lead quarterly and annual goal-setting, optimization, and cross-functional alignment with Programming, Media, Brand, and Studios teams.
• Define how success is measured across the social organization.
• Own end-to-end organic social boosting strategy and execution.
• Lead creator boosting including agency consolidation, measurement, and optimization to drive earned engagement at scale.
• Make real-time optimization decisions in a high-ambiguity environment with no existing playbook.
• Stand up and own a new paid social creative optimization function.
• Lead creative rotation, testing frameworks, and performance benchmarking across all titles with paid media support.
• Build and own platform relationships with Meta, TikTok, and Google/YouTube.
• Launch first-of-their-kind programs and activate opportunities that drive outsized organic reach.
• Partner with advertising sales to define packages that commoditize organic social posts and creator content as scalable brand partner inventory, while protecting organic integrity.
• Serve as the strategic bridge between Social, Programming, Marketing, and Theatrical.
• Operationalize decision-making processes so leadership has full context and impact assessment before ratifying direction.

Benefits

• health insurance (medical, dental, vision, prescription, Basic Life & AD&D insurance and option for Supplemental life plans, EAP, Mental Health Support, Medical Advice Line, Flexible Spending Accounts, Adoption and Surrogacy Reimbursement coverage)
• 401(k) matching
• paid time off
• parental leave

What This Job Offers

• Job Type: Full-time
• Career Level: Principal
• Education Level: No Education Listed