Brand Creator Marketing Manager, Amazon MGM Studios + Prime Video

Amazon • Culver City, CA

1d • $78,800 - $137,900 • Onsite

About The Position

Amazon MGM Studios is seeking an experienced Brand Creator Marketing Manager to lead the strategy and planning for creator marketing initiatives across Prime Video and Amazon MGM Studios (PVS). The role will lead and execute comprehensive creator-focused brand marketing strategies across Amazon MGM Studios and Prime Video, fostering creator partnerships that enhance brand visibility and engagement while maintaining alignment with overall business objectives both US and globally. This position will play a crucial role in developing data-driven insights to drive creator growth, brand awareness and excitement for Prime Video.

Requirements

• 4+ years of professional non-internship marketing experience
• Experience building and optimizing multiple, simultaneous marketing campaigns
• Experience managing or working within cross-functional marketing and creative teams
• Experience collaborating with cross-functional teams
• 4+ years experience in brand marketing and creator strategy
• Experience with influencer/creator management in marketing campaigns
• Understanding of the media and entertainment industry
• Understanding of social media platforms and creator ecosystems
• Experience using data, metrics and digital marketing tools to inform strategy
• Experience leading strategy and execution
• Experience building relationships and communicating effectively with stakeholders
• Experience developing repeatable creator formats on social media
• Work safely and cooperatively with other employees, supervisors, and staff
• Adhere to standards of excellence despite stressful conditions
• Communicate effectively and respectfully with employees, supervisors, and staff to ensure exceptional customer service
• Follow all federal, state, and local laws and Company policies
• Exercise sound judgment
• Effectively manage stress and work safely and respectfully with others
• Exhibit trustworthiness and professionalism
• Safeguard business operations and the Company’s reputation

Nice To Haves

• Experience in multi-territory campaign management
• Experience in digital marketing and content production timelines and process
• Experience in global brand creator marketing management

Responsibilities

• Develop and implement strategic frameworks for creator content collaboration across brand channels
• Oversee creator content curation and distribution on brand handles
• Collaborate with title leads to seamlessly integrate brand elements into creator content, when and where necessary, creating a cohesive PVS creator strategy
• Support and implement the paid boosting creator content strategy
• Evaluate and select content that aligns with brand strategy and messaging
• Manage relationships with contracted creators who will be our brand ambassadors
• Assist the team with brand
• Align creator partnerships with broader brand initiatives
• Serve as primary liaison between creators and internal brand teams
• Create and execute creator brand activation strategies around key cultural moments and/or brand + title campaigns
• Connect dots and strategies between title creator leads and the brand team
• Represent creator marketing interests in broader brand strategy discussions
• Lead creator strategy development for key campaigns
• Develop and implement creator-focused strategies for major industry events
• Partner with international teams to ensure consistent creator brand strategy
• Facilitate cross-regional creator opportunities
• Align global creator initiatives with local market needs

Benefits

• health insurance (medical, dental, vision, prescription, Basic Life & AD&D insurance and option for Supplemental life plans, EAP, Mental Health Support, Medical Advice Line, Flexible Spending Accounts, Adoption and Surrogacy Reimbursement coverage)
• 401(k) matching
• paid time off
• parental leave

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed