Principal Salesforce Engineer

Attentive

15h•$170,000 - $225,000

About The Position

Attentive® is the AI marketing platform for 1:1 personalization redefining the way brands and people connect. We’re the only marketing platform that combines powerful technology with human expertise to build authentic customer relationships. By unifying SMS, RCS, email, and push notifications, our AI-powered personalization engine delivers bespoke experiences that drive performance, revenue, and loyalty through real-time behavioral insights. Recognized as the #1 provider in SMS Marketing by G2, Attentive partners with more than 8,000 customers across 70+ industries. Leading global brands like Crate and Barrel, Urban Outfitters, and Carter’s work with us to enable billions of interactions that power tens of billions in revenue for our customers. With a distributed global workforce and employee hubs in New York City, San Francisco, London, and Sydney, Attentive’s team has been consistently recognized for its performance and culture. We’re proud to be included in Deloitte’s Fast 500 (four years running!), LinkedIn’s Top Startups, Forbes’ Cloud 100 (five years running!), Inc.’s Best Workplaces, and the Human Rights Campaign Foundation's Corporate Equality Index! About the Role We are looking for a Principal Salesforce Engineer to own the architecture, scalability, and long-term evolution of our Revenue Technology platform. This is a high-impact, high-ownership role for someone who operates as both a systems thinker and hands-on builder. You will define how our Salesforce ecosystem—and its surrounding systems—scale with the business, while directly contributing to implementation. You will not just advise on architecture—you will set direction, challenge constraints, and drive execution. This role requires someone who is equally comfortable defining multi-quarter architectural strategy (60% of the time) and developing solutions (40% of the time) in complex, high-stakes systems.

Requirements

7–10+ years of experience implementing, configuring, and scaling Salesforce environments in complex or high-growth organizations
Strong hands-on expertise with Apex, Lightning Web Components, Flows, integrations/APIs, and data modeling
Proven track record of designing and delivering scalable, multi-system architectures
Experience leading end-to-end system ownership, from architecture through implementation and ongoing optimization
Experience and deep understanding of the quote to cash process, including complex pricing models and contract lifecycle
Strong ability to take ambiguous problems and deliver pragmatic, durable solutions
Deep understanding of data integrity, system reliability, and integration patterns
Excellent communication and collaboration skills; ability to manage non technical and technical stakeholders
Champion the intentional integration of AI capabilities into solutions, driving the organization’s evolution toward a more agentic, automation-first operating model
Demonstrated strong adherence to SDLC best practices, ensuring disciplined design, development, testing, and deployment of solutions with a focus on quality, scalability, and maintainability

Nice To Haves

Salesforce certifications including SalesForce Certified Platform Developer, Platform Developer II , Application Architect and/or System Architect (or equivalent depth of experience)
CPQ/RCA experience strongly preferred

Responsibilities

Define and drive the end-to-end architecture of our Salesforce and RevTech ecosystem (Salesforce, CPQ, billing, integrations, data flows)
Establish a multi-quarter architectural vision that balances flexibility, scalability, and operational simplicity
Identify systemic risks and proactively evolve the platform to prevent future constraints—not just react to current needs
Collaborate with business stakeholders to design solutions and deliver technical implementations that align with business objectives
Set the standard for clean architecture, maintainable automation, and scalable system design
Identify and aggressively reduce tech debt, redundant logic, and fragile implementations
Provide architectural oversight to prevent poor design decisions and fragmented solutions
Partner with Financial systems team to develop end to end solutions across SalesForce , Integration layer (Boomi experience preferred) and ERP (NetSuite experience preferred)
Act as a force multiplier—raising the technical bar across the team through mentorship and guidance
Take ownership of ambiguous, high-impact problems and drive them to clear, scalable solutions
Balance competing priorities (speed vs. scalability, customization vs. standardization) with strong technical judgment
Operate with urgency while maintaining a high bar for system quality and durability
Design and develop end-to-end Salesforce solutions using declarative tools (Flows, Screen Flows, and Process Automation) and programmatic development (Apex, Lightning Web Components and Visualforce Pages)
Lead and execute complex system redesigns (e.g., CPQ/product modeling, replacing custom logic with native functionality, automation frameworks)
Support integrations between Salesforce and other enterprise applications, ensuring data consistency and smooth system interactions
Lead Salesforce release management and deployment processes, including Sandboxes, Change Sets, and CI/CD pipelines.
Troubleshoot and resolve Salesforce issues, ensuring system stability and optimal performance
Document configurations, processes, and technical solutions to support knowledge sharing and maintainability
Debug and resolve deeply complex issues across systems, integrations, and data layers
Own end-to-end data integrity and consistency across Salesforce and downstream systems and how it impacts reporting