Principal Sales Performance Coach

UKG • ,

16d • $133,900 - $190,750

About The Position

The Principal Sales Performance Coach is a senior individual contributor who serves as a trusted advisor and strategic partner to sales leaders, managers, and sellers. The role uses enterprise sales experience, advanced coaching expertise, and data-driven performance consulting to improve sales execution across complex B2B selling environments. The coach diagnoses performance challenges, works with the field on high-impact opportunities, and develops scalable strategies to strengthen seller and manager effectiveness.

The role drives adoption and ongoing reinforcement of the UKG Way Sales Methodology, translates sales performance insights into actionable coaching strategies, and supports the sales organization in continually evolving how it sells. It also partners across Sales, Product, Marketing, Sales Operations, and Enablement, and advances practical use of approved AI-enabled sales tools to improve preparation, coaching, opportunity execution, and productivity.

Requirements

• At least 8 years of combined professional experience in B2B SaaS or enterprise technology sales, sales enablement, sales coaching, sales performance, or related disciplines.
• At least 5 years of experience coaching sales professionals or managers, or leading sales performance, field enablement, or sales effectiveness initiatives within a B2B sales organization.
• At least 2 years of direct quota-carrying sales experience selling complex B2B SaaS, enterprise technology, or similarly sophisticated solutions.

Nice To Haves

• Experience selling or supporting complex SaaS solutions within HCM, HR/payroll, workforce management, or related enterprise technology markets.
• Deep understanding of consultative and value-based selling, complex sales cycles, multi-stakeholder buying environments, and enterprise deal strategy.
• Experience applying and reinforcing established sales methodologies such as MEDDPICC, Challenger, or similar frameworks.
• Ability to diagnose sales performance challenges using pipeline data, sales analytics, and qualitative field insights, and translate findings into actionable coaching strategies.
• Proven success partnering with senior sales leaders and influencing sales execution strategies across teams, segments, or regions.
• Experience coaching frontline sales managers to strengthen their ability to develop sellers, reinforce sales methodology, and improve team effectiveness.
• Ability to develop scalable coaching and enablement solutions that drive sustained behavior change and measurable sales performance improvement.
• Experience with CRM platforms, sales enablement technology, conversation intelligence tools, and performance analytics solutions.
• Familiarity with AI-enabled sales tools and their practical application to sales coaching, opportunity preparation, and seller productivity.
• Strong business acumen, executive communication, and relationship-building skills, with the ability to establish credibility and influence across diverse stakeholders.
• A results-oriented, collaborative approach and the ability to balance strategic thinking with hands-on field execution in a dynamic sales environment.

Responsibilities

• Partner with senior sales leaders to assess business performance, identify execution gaps, and develop coaching strategies aligned with revenue priorities.
• Use pipeline analytics, performance metrics, and field insights to diagnose challenges and recommend ways to improve sales effectiveness.
• Translate successful field practices into scalable coaching and reinforcement approaches across assigned segments and regions.
• Influence sales leadership decisions with actionable insights, strategic recommendations, and knowledge of complex enterprise sales motions.
• Coach sales professionals and frontline managers on complex opportunities, including discovery, qualification, value positioning, competitive differentiation, negotiation, and deal strategy.
• Partner with sales teams on high-impact opportunities to strengthen opportunity execution and customer engagement.
• Equip sales managers with coaching practices that reinforce consistent execution, develop seller capabilities, and improve team performance.
• Identify and scale successful selling behaviors through targeted coaching, deal reviews, role-playing, and practical reinforcement.
• Champion adoption and ongoing reinforcement of the UKG Way Sales Methodology across the sales organization.
• Identify systemic capability gaps and develop targeted enablement and coaching solutions aligned with business priorities, seller needs, and sales motions.
• Collaborate with Sales, Product, Marketing, Sales Operations, and Enablement partners to align sales messaging, go-to-market priorities, and field execution.
• Bring forward emerging sales practices, competitive insights, and innovative coaching approaches to elevate sales capabilities.
• Establish and monitor indicators of coaching effectiveness, methodology adoption, seller behavior change, and business performance.
• Use quantitative and qualitative insights to refine coaching strategies and enablement investments.
• Advance practical adoption of approved AI-enabled sales tools and capabilities to improve seller preparation, coaching effectiveness, opportunity execution, and productivity.
• Serve as a thought leader in sales performance and coaching, introducing approaches that strengthen sales execution and create measurable business impact.

Benefits

• Employees may be eligible to participate in a performance-based bonus plan.
• Employees may be eligible to receive restricted stock unit awards as part of total compensation.
• UKG describes its benefits as including flexibility and benefits employees can count on; specific benefit offerings are referenced at the company benefits page.

What This Job Offers

• Job Type: Full-time
• Career Level: Principal
• Education Level: No Education Listed