Principal Product Marketing Manager
About The Position
The Opportunity Adobe Firefly Enterprise Solutions is changing how enterprises plan, produce, and scale on-brand content using generative AI. As a Principal Product Marketing Manager on our Firefly Enterprise Product Marketing team, you will lead the go-to-market and commercialization strategy for our API-powered platform and workflow experiences. This role is crucial and sits at the intersection of platform strategy, technical product marketing, and enterprise GTM. You will bring to market a steady flow of new packaged workflows, capabilities, and emerging agent orchestration and tooling for our APIs and workflow building tools.
Requirements
- 10-12+ years in B2B product marketing (enterprise SaaS), with proven experience bringing technical platform capabilities to market
- Strong strategic instincts for AI-first tooling and capabilities (eg. bringing to market non-seat-based products)
- Comfort partnering deeply with Product and Engineering
- Excellent cross-functional leadership and program management skills
- High bar for messaging and storytelling for executive, creative, and technical audiences
- Analytical orientation and familiarity with adoption metrics
- Working knowledge of GenAI production workflows
Responsibilities
- Lead GTM strategy and execution for complex, platform-level capabilities (eg. system integrations, AI agents, APIs, packaged workflows), including branding, commercialization & packaging, demand generation, and field enablement.
- Define how new capabilities are productized, including target users, packaging, and pricing
- Build a repeatable “capability-to-market” operating system for high-cadence releases
- Coordinate across Product, Engineering, Business Model Strategy, Partnerships, Legal, and Sales leadership to align on strategy, tradeoffs, and execution plans
- Lead technical GTM and field readiness for multiple audiences, including Solution Consultants, Forward Deployed Engineers, and Sales teams.
- Complete launch excellence at a high cadence
- Build proof and feedback loops that help compose the overall product roadmap
Benefits
- comprehensive benefits programs
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What This Job Offers
Job Type
Full-time
Career Level
Principal
Education Level
No Education Listed
