Principal Product Marketing Manager (Acrobat for Students)

Adobe•San Jose, CA

About The Position

The Opportunity Adobe is seeking a Principal Product Marketing Manager to help scale Acrobat’s student business. This role will drive key pillars of the business from monetization and branding to end-to-end product experiences and go-to-market execution. You’ll lead critical workstreams while collaborating across an extended group, helping translate strategy into clear, high-impact execution.

Requirements

10+ years of experience in Product Marketing or related roles
Proven ability to lead complex workstreams within a broader team environment
Experience influencing product roadmap and cross-functional priorities
Experience with monetization strategy, including pricing, packaging, and lifecycle conversion
Strong foundation in branding, positioning, and go-to-market execution
Experience partnering closely with Product on end-to-end product marketing
Track record of developing compelling creative and campaign assets
Comfort working with data and guiding critical metric frameworks to drive decisions
Clear, structured communicator with the ability to influence across teams
BA/BS Degree preferred OR 10+ years of experience OR equivalent practical experience.

Responsibilities

Lead monetization strategy and execution: Define and evolve student packaging, pricing, and offer strategy across free and paid experiences. Partner alongside Growth and Lifecycle teams to build and optimize upgrade paths and conversion journeys. Support testing and scaling of student offers, including freemium entry points and paid SKUs.
Drive branding and positioning for students: Help define and refine how Acrobat shows up for students globally. Translate product capabilities into clear, differentiated value propositions and messaging grounded in real student needs. Ensure consistency across messaging from campaign to product experience.
Own full-cycle product marketing for key experiences: Lead PMM for core student experiences from concept through launch and iteration. Partner closely with Product to develop roadmap inputs, define use cases, and ensure strong product-market fit. Build clear narratives that connect features to meaningful user outcomes. Influence the product development plan and priorities. Bring the voice of the student into product decisions through insights, research, and market context. Influence roadmap prioritization, ensuring alignment with growth and monetization goals. Identify gaps and opportunities across the student journey and translate them into actionable product inputs.
Guide outbound creative and campaign assets: Working with Outbound teams, drive development of high-quality and relevant creative assets across channels (web, paid media, social, partnerships). Partner with Brand and Creative teams to bring campaigns to life in a way that resonates with students. Ensure creative reflects both product truth and student context.
Guide benchmarks, measurement, and performance tracking: Partner with analytics and growth teams to define success metrics across acquisition, activation, engagement, and monetization. Provide ongoing guidance on performance tracking and reporting frameworks. Translate data into clear insights and actions to inform GTM and product decisions.