Principal Product Marketing Manager - Threat Research

Cyera•New York, NY
•$200,000 - $230,000•Remote

About The Position

Cyera is seeking a product marketing leader to turn the company’s data, AI, and identity security expertise into a research-led marketing engine. The role partners with researchers and product teams to uncover, package, and publish original threat research that builds Cyera’s market authority and drives pipeline. The position is 100% remote within the United States; the eastern time zone is strongly preferred. The role connects original research to Cyera’s positioning, messaging, and product value, and helps equip Sales and Customer Success to use research stories with customers. It also serves as a market-facing subject matter expert and thought leader for Cyera.

Requirements

  • At least 5 years of product marketing, security content marketing, or threat research communications experience.
  • Experience in cybersecurity, cloud security, data security, or as-a-Service technologies; experience supporting a threat intelligence or research team is ideal.
  • Ability to translate deeply technical research into compelling content for technical and executive audiences.
  • Strong writing and editing skills, with a portfolio of published research-driven content.
  • Working knowledge of the threat landscape, including AI and LLM security risks, data exposure, and identity-based threats.
  • Experience launching research through PR, analyst relations, and owned channels.
  • Ability to thrive in a fast-paced, dynamic environment.
  • Exceptional communication and collaboration skills.

Nice To Haves

  • Experience working directly with security researchers or a threat intelligence team.
  • Familiarity with vulnerability disclosure and responsible publication practices.
  • Background in a technical security role.

Responsibilities

  • Build and run a threat research publishing program, including AI security research, threat reports, vulnerability disclosures, and data-driven industry findings.
  • Partner with researchers, Product, and Data Science to identify research angles and translate technical findings into clear, credible narratives for security practitioners and executives.
  • Create and manage a research content portfolio, including blogs, technical write-ups, flagship reports, briefs, webinars, and conference talks.
  • Develop go-to-market plans that connect research to Cyera’s positioning, messaging, and product value, and equip Sales and Customer Success with relevant stories and talking points.
  • Drive research launches and amplification across media, analyst, social, and community channels, building relationships with security press and industry influencers.
  • Track and report research impact, including share of voice, media and analyst pickup, engagement, and influenced pipeline.
  • Monitor the threat landscape and competitive research output to identify opportunities for Cyera to lead, particularly in AI security and non-human identity risk.
  • Serve as a market-facing subject matter expert and thought leader for Cyera.

Benefits

  • Remote work with office setup reimbursement.
  • Competitive salary.
  • Unlimited PTO.
  • Paid holidays and sick time.
  • Health, vision, and dental insurance.
  • Life insurance and short- and long-term disability insurance.
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