Principal Product Marketing Mgr - Tech, AWS Healthcare and Life Sciences Industry Marketing

Amazon • Santa Clara, CA

2d • $175,200 - $260,200 • Onsite

About The Position

At AWS, we are seeking a Principal Product Marketing Manager to define and lead the go-to-market strategy for high-impact customer segments within healthcare and life sciences. This role requires a blend of storytelling, technological expertise, and business strategy to translate complex cloud and AI solutions into compelling customer value. You will operate with independence to influence product roadmaps, shape value propositions, and align cross-functional teams. The ideal candidate is an exceptional communicator, comfortable with technical architecture and crafting narratives that resonate with leaders across the industry. This role offers the opportunity to impact how organizations leverage cloud computing and AI to improve patient outcomes, accelerate drug discovery, and transform healthcare operations.

Requirements

• Bachelor's degree or equivalent
• 8+ years of direct experience working in HCLS industry vertical
• 6+ years of hands-on experience with cloud architectures in technical domains (e.g., Analytics, Developer Tools, Compute, Databases, Generative AI)
• Demonstrated experience creating technical content and delivering technical presentations to diverse audiences

Nice To Haves

• Experience developing detailed go to market plans
• MBA, or Master's degree
• Track record of creating compelling technical demonstrations and reference architectures
• Strong data analysis skills with ability to synthesize insights from multiple sources
• Experience presenting to executive-level audiences and industry analysts

Responsibilities

• Define and own the product marketing strategy -- positioning, messaging, competitive differentiation -- for assigned high-impact HCLS customer segments and solution areas. Act as "final pen" on high-visibility messaging within their segment(s).
• Partner with product, sales, BD, SA, and GTM teams to shape go-to-market approaches, develop ideal customer profiles, and define priority use cases and differentiators.
• Synthesize market data, customer feedback, competitive intelligence, and analyst research to identify product opportunities and influence partner teams' roadmaps.
• Own product launch strategy and execution for high-priority HCLS offerings, including naming, audience definition, and marketing vehicles. Drive field enablement to support launches and campaigns.
• Craft compelling narratives -- keynotes, positioning documents, reference architectures, demonstrations, and customer stories -- that translate complex technical capabilities into clear value for diverse audiences.
• Represent AWS in executive briefings, industry events, and analyst interactions. Drive cross-functional alignment through business and senior leader reviews.

Benefits

• health insurance (medical, dental, vision, prescription, Basic Life & AD&D insurance and option for Supplemental life plans, EAP, Mental Health Support, Medical Advice Line, Flexible Spending Accounts, Adoption and Surrogacy Reimbursement coverage)
• 401(k) matching
• paid time off
• parental leave
• sign-on payments
• restricted stock units (RSUs)

What This Job Offers

• Job Type: Full-time
• Career Level: Principal