Principal Product Marketing Manager - Platform

ZoomInfo • Waltham, MA

2d • Hybrid

About The Position

ZoomInfo is seeking a Principal Platform Product Marketing Manager to own product marketing for strategic platform initiatives and help redesign how Product Managers and Product Marketers create product marketing, leveraging AI for efficiency and scale. This role sits within Product and collaborates closely with Product Leadership, Marketing, Sales, and Enablement to shape platform positioning, communicate major launches, and evolve product marketing practices. The ideal candidate is curious about AI and software, customer-focused, comfortable with ambiguity, and possesses exceptional product marketing judgment and a systems-thinking approach to improving processes.

Requirements

• 7–10+ years of product marketing experience in B2B SaaS.
• Experience marketing platform, infrastructure, AI, or other technically complex software products.
• Proven success developing positioning, messaging, launches, and go-to-market strategy for complex software products.
• Strong understanding of AI, modern GTM technology, and SaaS.
• Demonstrated experience using AI (e.g., Claude Code) to improve product marketing.
• Experience building repeatable frameworks, operating models, or AI-assisted workflows that improve the speed, quality, and scalability of product marketing.
• Exceptional storytelling and communication skills, with the ability to simplify complex technical concepts into compelling customer narratives.
• Strong executive presence and the ability to influence senior stakeholders across Product, Engineering, Marketing, and GTM organizations.
• A builder's mindset: comfortable operating in ambiguity, creating new approaches, and improving team workflows.
• Curiosity, sound judgment, and a bias toward experimentation.
• Passion for continuous learning and improvement.

Nice To Haves

• Bachelor’s degree or above in Marketing, Business, or related field (preferred, not required).

Responsibilities

• Own the platform narrative for ZoomInfo's GTM Intelligence Platform and lead product marketing for high-priority platform initiatives.
• Develop positioning, messaging, launch strategy, and core assets for platform launches.
• Build systems to make product marketing repeatable and scalable, including AI-powered workflows, structured product intake, reusable templates, and scalable frameworks.
• Partner with Product Operations and Engineering to evolve these systems.
• Partner with Product Leadership on messaging for major launches, executive presentations, customer events, and analyst engagements.
• Serve as a public voice for ZoomInfo's platform through engaging launch videos, feature walkthroughs, and product explainers.
• Collaborate with Product, Marketing, Sales, Enablement, Customer Success, and Analytics throughout the product lifecycle.
• Provide positioning, messaging, and launch guidance for go-to-market planning.
• Enable partner teams to execute successfully.

What This Job Offers

• Job Type: Full-time
• Career Level: Principal