Principal Product Marketing Manager - Platform

ZoomInfo Technologies LLC•Waltham, MA

2d•$138,670 - $217,910•Hybrid

About The Position

ZoomInfo is seeking a Principal Platform Product Marketing Manager to own product marketing for their strategic platform initiatives and help redefine how Product Managers and Product Marketers create product marketing, leveraging AI to enhance efficiency and scalability. This role is within the Product team and collaborates closely with Product Leadership, Marketing, Sales, and Enablement. The position involves shaping the platform's positioning, communicating major launches, and evolving product marketing practices.

Requirements

7–10+ years of product marketing experience in B2B SaaS, with experience marketing platform, infrastructure, AI, or other technically complex software products.
Proven success developing positioning, messaging, launches, and go-to-market strategy for complex software products.
Strong understanding of AI, modern GTM technology, and SaaS, with demonstrated experience using AI (e.g., Claude Code) to improve how product marketing gets done.
Experience building repeatable frameworks, operating models, or AI-assisted workflows that improve the speed, quality, and scalability of product marketing.
Exceptional storytelling and communication skills, with the ability to simplify complex technical concepts into compelling customer narratives.
Strong executive presence and the ability to influence senior stakeholders across Product, Engineering, Marketing, and GTM organizations.
A builder's mindset, i.e., comfortable operating in ambiguity, creating new approaches, and improving how teams work.
Curiosity, sound judgment, and a bias toward experimentation, with a passion for continuous learning and improvement.

Nice To Haves

Bachelor’s degree or above in Marketing, Business, or related field (preferred, not required).

Responsibilities

Own the platform narrative for ZoomInfo's GTM Intelligence Platform and lead product marketing for high-priority platform initiatives, including developing positioning, messaging, launch strategy, and core assets.
Build and scale repeatable product marketing systems, including designing AI-powered workflows, structured product intake, reusable templates, and scalable frameworks to assist PMs in creating messaging, release communications, and launch assets.
Partner with Product Operations and Engineering to evolve these systems as the products and organization grow.
Collaborate with Product Leadership on messaging for major launches, executive presentations, customer events, and analyst engagements, translating complex platform capabilities into resonant stories.
Serve as a public voice for ZoomInfo's platform by creating engaging launch videos, feature walkthroughs, and product explainers.
Work closely with Product, Marketing, Sales, Enablement, Customer Success, and Analytics throughout the product lifecycle, providing positioning, messaging, and launch guidance for go-to-market planning and enabling partner teams.