Principal Product Marketing Manager - GenStudio for Performance Marketing

Adobe•San Jose, CA

1d•$145,400 - $261,150

About The Position

Performance marketing teams are drowning in data. They know which campaigns work and which audiences convert, but the gap between insight and action is massive. They generate a variant, test it, get approval, publish it, and by then the market has moved! GenStudio for Performance Marketing collapses that gap: insights to live ads in minutes, tested at scale, iterated on real performance data. As a Principal Product Marketing Manager, you'll own how we position this product to buyers. You'll drive strategy, shape how we enter new markets, own the messaging that resonates with heads of growth, and work directly with sales, product, and exec leadership. You'll report to the Director of PMM and collaborate directly with your VP and SVP. The stakes are real: we're still proving out which customer segments feel this pain most acutely, and the market is moving fast.

Requirements

12+ years in B2B product marketing, with at least 10 years driving positioning, messaging, and GTM strategy (not just campaign execution)
Proven ability to influence product direction based on market signals
Track record of shipping positioning that moved the needle, with specific deals won or pipeline lifted
Experience working in or adjacent to marketing technology, performance marketing tools, or B2B SaaS
Comfort with data: you read dashboards, test messaging, and decide based on evidence, not intuition
Intellectual honesty. You can articulate hard truths about product-market fit, customer concentration, and competitive threats. You don't spin; you solve.
Direct communication. You write clearly, present crisply, and give straightforward feedback. No corporate jargon.
Strategic flexibility. You can zoom from competitive battlecards to SVP-level business strategy and back.
Customer empathy with skepticism. You care about solving customer problems, but you don't accept feedback uncritically. You triangulate.
Cross-functional partnership. You work closely with Product, Sales, and Design. You build trust, not silos.
Comfort with ambiguity. We're still answering fundamental questions about our ICP, positioning, and go-to-market model.

Nice To Haves

Background in performance marketing, digital advertising, or analytics

Responsibilities

Own the competitive positioning framework for your assigned customer segment or use case
Develop and stress-test messaging around how we help performance marketers close the gap between insight and action
Create the narrative that connects product capability to business outcome, including why collapsing production cycles drives ROAS
Partner with Product and Design to ensure we're solving the right insight-to-action problems, not building features that sound good but don't matter
Conduct win/loss analysis and competitive intelligence to sharpen our differentiation
Contribute to refinement of our ICP and buying committee frameworks
Define customer success metrics, and what "activated" looks like in practice
Help Sales understand which performance marketers feel the insight-to-action gap most acutely, and why
Validate assumptions about customer pain through interviews and data
Build the customer stories and use cases that show insight flowing directly into action
Build and maintain sales collateral, pitch decks, and customer battle cards for your segment
Run training sessions and QBRs so Sales understands positioning deeply enough to improvise and adapt
Support high-stakes enterprise deals with tailored messaging and strategic positioning
Identify gaps in what Sales needs and own closing them
Implement focused campaigns
Align messaging across email, web, events, social, and product touchpoints
Partner with field marketing and BDRs on segment-specific motions
Measure and report on pipeline impact and positioning effectiveness