Principal Product Marketing Manager, Acrobat

VARITE • San Francisco, CA

5h • Hybrid

About The Position

VARITE is seeking a Principal Product Marketing Manager for the Acrobat team on a contract basis for 6 months, with a possible extension. This role is based in San Francisco/San Jose, CA (Hybrid). The ideal candidate is a skilled marketer with a deep appreciation for customers, is highly data-driven, and proficient across marketing frameworks, channels, and tactics. They should be able to ramp up quickly and operate independently in ambiguous, fast-moving environments, with a particular strength in driving go-to-market execution for partnerships and integrations. The role involves developing customer and user journey insights to build strategy and execution, and excelling at building relationships across diverse teams.

Requirements

• Expertise in product marketing with a focus on consumer and/or small business segments; experience with partnerships, integrations, or platform ecosystems a plus.
• Excellent ability to frame issues, conduct appropriate analyses, and make clear, impactful recommendations.
• Strong analytical skills, proficient in digesting market research and product usage metrics then using insights to advise decisions.
• Demonstrates a test-and-learn and growth mentality.
• Ability to ramp quickly and operate independently in ambiguous, fast-moving environments.
• Global cultural awareness and experience working with international teams.
• Strong experience leading cross-functional teams to drive impactful business initiatives; collaborative work style.
• Outstanding analytical, verbal, and written communication skills.
• Outstanding program management skills.
• BS/BA preferred OR equivalent experience
• 10+ years of marketing experience; technology company and SaaS experience preferred.

Nice To Haves

• Experience with partnerships, integrations, or platform ecosystems

Responsibilities

• Drive business growth by identifying marketing opportunities, defining a cohesive strategy, and implementing successful, measurable programs across both core Acrobat features and ecosystem partnerships.
• Lead go-to-market strategy and execution for Acrobat partnerships and integrations, and own adoption/usage strategy post-launch, identifying and addressing friction points to strengthen ecosystem funnels.
• Lead key partnership initiatives and product feature launches in close collaboration with Marketing, Sales, Finance, Product, and Analytics teams.
• Partner with research and insights teams to understand market trends, customer needs, and user journeys; translate findings into clear recommendations for growth, including opportunities to extend Acrobat's reach through partnerships and integrations.
• Develop compelling value proposition messaging to convince prospects to try, buy, and adopt our software, including messaging tailored to partnership and integration touchpoints.
• Translate strategic priorities into actionable marketing initiatives in partnership with cross-functional marketing teams.
• Report on financial impacts, growth levels, and dashboards across core product and partnership performance.

Benefits

• Health Insurance: Medical, dental, and vision coverage
• Retirement Plans: Participation in a company-sponsored retirement savings plan.
• Legal Service Plans: Offering access to attorneys for legal advice and representation.
• employee referral bonus

What This Job Offers

• Job Type: Full-time
• Career Level: Principal
• Education Level: Associate degree