Principal Product Manager

HealthEquity•Remote,

19d•$127,000 - $165,000•Remote

About The Position

We are seeking a Principal Product Manager to build the platform behind HealthEquity Marketplace, a managed affiliate platform designed to help our members get more health and healthcare per dollar through our affiliated partner brands. You will build and evolve the components that make Marketplace personalized, automated, and highly converting. This role builds the personalization and ranking systems that decide what each member sees, the configuration tools that let us compose unique offerings and assortments, and the automation that lets us place, rotate, and launch offers at speed. The primary outcomes are conversion lift, repeat purchase, and configuration velocity. This is a 0-to-1-to-scale opportunity that sits within the Product organization.

Requirements

8+ years of product management experience with significant depth in personalization, affiliate marketing, ecommerce, or marketplaces
Fluency partnering with data science on ranking and recommendation models: you engage credibly with senior engineers and data scientists on tradeoffs, evaluation, and experiment design, without building the models yourself
Experience in merchandising, affiliate, or catalog platforms, such as product information management or product feed automation
Comfort in regulated environments where compliance requirements shape what can be shown and how
Have driven 30% or more of your throughput via AI enabled tools and development processes

Nice To Haves

HSA / FSA familiarity a plus
Working knowledge of HIPAA, PHI and related healthcare data privacy controls

Responsibilities

Build and scale the affiliate platform to increase offering throughput and speed to market
Build and operate the configuration layer that automates management of inventory, placement, rotations, product detail pages, product listing pages, and partner links
Build the product data pipeline & front-end application that allows merchandising team to manage offerings, prices, and partners changes
Replace manual merchandising work with rules, templates, and automated validation so changes ship in hours, not weeks
Build connections to enterprise tools/services such as DAM, CDP, analytics tools, experimentation platforms, and personalization engines
Make the platform self-serve so non-technical functions can ship changes themselves
Own launch speed and operational load as success metrics
Own the real-time platform that decides what each member sees and how well it converts
Build the personalization and ranking system across search, recommendations, and category pages, working with analytics, data science and data engineering on the models behind it
Turn member context (segment, eligibility, balance activity, health context, etc) into powerful inputs
Own metrics including (1) attach rate, (2) repeat transaction per member, (3) personalization-attributable conversion lift, measured against a holdout
Run a high-frequency experimentation roadmap across ranking, placement, and offer logic
Define the roadmap and run the operating model for the Marketplace platform
Define the Platform & Personalization OKRs, with clear prioritization on roadmap & GTM
Establish product processes and working rhythms across Product, Engineering, Design, and the merchandising and growth teams you serve
Set measurement and instrumentation standards across personalization, assortment, and placement
Work cross-functionally with privacy, compliance, marketing, data engineering, and merchandising teams to remove blockers and accelerate delivery
Keep the platform fast while holding quality, data accuracy, and accountability as Marketplace scales