Principal Product Manager - Product Led Model

Blue Cross Blue Shield of Minnesota•Eagan, MN

9h•Hybrid

About The Position

The Principal Product Manager owns the product roadmap across market and product lines to improve revenue growth, cost control or reduction, and product gaps. The role designs and implements new products in existing and new market/product lines and drives product efficiencies through iterations, enhancements, lifecycle planning, roadmap management, performance monitoring, and growth across segments and the business. The position also serves as a Behavioral Health subject matter expert, translating market trends, clinical practices, regulatory requirements, and member needs into product strategies, roadmaps, and solutions that support growth, quality, affordability, and member outcomes. The role owns health insurance product strategy and roadmap development, leads product development and lifecycle management from concept through implementation, and partners with stakeholders across product, sales, operations, and technology to deliver customer-focused solutions and improve business and operational outcomes. It evaluates customer needs, market and competitor information, industry data, and business performance to identify opportunities, improve products, and support revenue and profitability objectives.

Requirements

At least 7 years of related professional project/program management experience.
Bachelor’s degree, or an additional two years of relevant experience beyond the stated qualifications in lieu of a degree.
Ability to translate complex information into actionable messaging, listen actively to diverse perspectives, and drive alignment across cross-functional priorities.
Ability to analyze complex challenges, evaluate tradeoffs, and collaborate with stakeholders on effective, lasting solutions.
Ability to organize work, balance changing priorities, and manage time across multiple workstreams to meet commitments.
Ability to build relationships and collaborate cross-functionally, bridging technical and non-technical teams to achieve product goals.

Nice To Haves

Master’s degree in a related field.
Healthcare or managed care experience.
Working knowledge of agile methodologies, techniques, and frameworks such as Scrum or Kanban.
Experience with agile planning tools such as Jira and/or Mural.
Experience in data-driven decision-making.
Experience in program management and process improvement with a high level of execution focus.
Preferred certificates: Registered Nurse license (RN), Licensed Professional Clinical Counselor (LPCC), Licensed Professional Counselor (LPC), or Licensed Independent Clinical Social Worker (LICSW).

Responsibilities

Own health insurance product strategy and roadmaps across market and product lines, identifying opportunities to improve products, business results, revenue, and profitability.
Lead new product development and product lifecycle management from concept through implementation, including enhancements, roadmap planning, performance monitoring, and innovation.
Partner with product owners and cross-functional stakeholders, including sales, operations, and technology teams, to prioritize investments, manage strategic initiatives, and deliver customer-focused solutions.
Act as the voice of the customer and evaluate existing products, competitor offerings, and industry data to improve product lines and recommend new opportunities.
Ensure presentations, communications, and implementation activities are completed across all phases of product development.
Review and analyze existing products and recommend appropriate actions.
Investigate market opportunities and assess their effects on existing and new products.
Work with Product Owners to develop short- and long-term market/product strategy roadmaps.
Determine customer needs and preferences through research and analysis of industry technology, current processes, and other methods.
Support product lifecycle management by monitoring clinical, financial, and operational product performance across markets and conducting competitive research on benefits, markets, regional data, and trends.
Support development of short- and long-term strategic product promotions aligned with market, sales, and profitability objectives.
Establish product development policies and actively identify opportunities for product innovation.
Highlight strategic capabilities for product/business lines and track current state against future vision, using the stated capability levels: Leading, Above Market, Market, Below Market, and Missing.
Provide input on funding needs to create, support, or accelerate strategic growth or cost-control outcomes for market/product lines.
Perform additional responsibilities consistent with the scope and level of the role, as assigned.
Translate behavioral health market trends, clinical practices, regulatory requirements, and member needs into actionable product strategies, roadmaps, and solutions.