Principal Product Manager, Search Ads- Retail Lead

Microsoft•Redmond, WA

1d•$142,800 - $331,200•Hybrid

About The Position

The AI Monetization Product Team within Microsoft’s AI Experiences organization builds and scales advertising, commerce, and revenue-generating experiences across Microsoft’s AI and consumer ecosystem. The team partners with Engineering, Design, Data Science, Research, Sales, and Business teams to develop products that connect advertisers with customers while creating value for consumers. Microsoft is hiring multiple Principal Product Managers to shape advertising and monetization experiences. Depending on background, candidates may focus on Advertising Platform & Systems—foundational services, infrastructure, data systems, experimentation frameworks, and platform capabilities—or Consumer Advertising Experiences, including AI-powered search, discovery, shopping, and advertising experiences. In either area, the role defines product vision, influences strategy, and collaborates across teams to deliver solutions for advertisers and consumers. AI Experiences employees living within a 50-mile commute of a designated Microsoft Hub in the U.S. are expected to work from the office at least four days per week. This expectation is subject to local law and may vary by jurisdiction.

Requirements

Bachelor's degree and 8+ years of product management experience, including experience advertising in retail or consumer products, or equivalent experience.
Experience owning product strategy, roadmap development, and execution for complex products or platforms.
Experience using data, experimentation, and customer insights to drive decision-making.
Experience building and scaling advertising, commerce, search, marketplace, recommendation, or consumer products.
Experience leading products from concept through launch and long-term growth.
Experience improving product, customer, or business metrics through experimentation and optimization.
For Platform & Systems focus: Experience building large-scale services, platforms, APIs, data systems, infrastructure, experimentation frameworks, or monetization technologies.
For Platform & Systems focus: Technical depth and ability to partner effectively with engineering teams on architecture and platform investments.
For Consumer Experience focus: Experience building consumer-facing experiences in search, discovery, shopping, advertising, or e-commerce.
For Consumer Experience focus: Strong customer focus and expertise in UX, customer journeys, personalization, and engagement strategies.
For Consumer Experience focus: Experience partnering closely with design, user research, and customer insight teams.

Nice To Haves

Bachelor's degree and 12+ years of experience in Product Management, Program Management, Software Development, or a related field.
Experience building products leveraging machine learning, recommendation systems, ranking technologies, generative AI, or large language models.
For Platform & Systems focus: Working knowledge of SQL and programming languages such as Python or JavaScript.

Responsibilities

Define and drive product strategy, vision, and roadmap for key advertising and monetization investments.
Partner with Engineering, Design, Data Science, Research, and Product Marketing to deliver customer-focused solutions.
Use customer insights, experimentation, and data-driven decision-making to prioritize investments and measure success.
Navigate ambiguity, influence across organizational boundaries, and build alignment among stakeholders.
Evaluate emerging trends in digital advertising, retail media, commerce, AI, and machine learning to identify new growth opportunities.
Communicate product vision, strategy, and results to senior leaders and cross-functional partners.
For Platform & Systems focus: Define requirements for advertising infrastructure, services, APIs, ranking systems, measurement capabilities, experimentation platforms, and monetization systems.
For Platform & Systems focus: Drive investments that improve scalability, reliability, performance, and operational efficiency across the advertising ecosystem.
For Platform & Systems focus: Partner with engineering teams on architecture, platform strategy, and long-term technical roadmaps.
For Consumer Experiences focus: Lead initiatives that improve search, discovery, shopping, and purchase-related user journeys through innovative advertising experiences.
For Consumer Experiences focus: Partner with design and research teams to deliver intuitive, relevant, and engaging consumer experiences.
For Consumer Experiences focus: Improve user engagement, advertiser performance, and customer satisfaction through AI-powered recommendations and personalization.