Principal Product Manager, Microsoft Advertising

Microsoft•Redmond, WA
•$142,800 - $304,200

About The Position

Microsoft Advertising is seeking a Principal Product Manager to own the Microsoft Ads API and Model Context Protocol (MCP) experience. The role will shape how advertisers, agencies, partners, developers, and AI agents programmatically create, understand, optimize, and manage advertising campaigns. It sits at the intersection of advertising, developer platforms, and AI agents, with responsibility for defining the product and roadmap. The Product Manager will work with engineering, product, design, partner teams, and customers to make Microsoft Advertising easier to build on and easier for AI agents to use. The role includes developing the strategy for MCP and API, building MCP into a reliable interface for agents, leading go-to-market activities, defining success measures, and establishing Microsoft Ads as a leader in developer and agentic tooling. AI Experiences employees who live within a 50-mile commute of a designated Microsoft Hub in the U.S. are expected to work from the office at least four days per week. This expectation is subject to local law and may vary by jurisdiction.

Requirements

  • Bachelor’s degree and at least 5 years of experience in product, service, or program management, or equivalent experience.
  • Working knowledge of the ads ecosystem, particularly the buy-side, including API, MCP, campaign management, or agentic capabilities.
  • Experience with AI agents, large language models, MCP, or related developer technologies.
  • Understanding of API contracts, authentication, schemas, versioning, reliability, and developer workflows.
  • Demonstrated technical proficiency working directly with APIs.
  • Experience using written communication to engage stakeholders and customers.

Nice To Haves

  • Bachelor’s degree and at least 8 years of experience in product, service, or program management, or equivalent experience.

Responsibilities

  • Develop and communicate the strategy and roadmap for Microsoft Ads MCP and API.
  • Build MCP into a reliable interface through which AI agents can understand and manage advertising campaigns.
  • Lead go-to-market efforts with marketing and sales to drive adoption, improve creative coverage, and deliver measurable advertiser impact.
  • Define and own end-to-end success measures for MCP and API.
  • Establish Microsoft Ads as a leader in developer and agentic tooling.
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