Principal Product Manager, Enterprise Content Hub
About The Position
Gen is seeking a Senior / Principal Product Manager to lead the Web Experiences platform for MoneyLion.com, GoBankingRates, CardCritics, and the broader Gen syndication network. This role focuses on centralizing ownership of the web experience layer, including front-end performance, rendering strategy, experimentation, and component systems, to ensure the website functions as a scalable product platform. The goal is to enhance conversion, accelerate experimentation, and build the rendering layer for AI-personalized web experiences. MoneyLion, now part of Gen, is a leading financial marketplace connecting consumers with financial products through its mobile, web, and enterprise-distributed surfaces. The Consumer Marketplace team develops the personalization, marketplace, and experience systems that scale across Gen's brands.
Requirements
- Bachelor’s degree in Computer Science, Engineering, or a related field; advanced degree a plus.
- 7+ years of product management experience for L10, or 10+ years for L11.
- Significant experience in consumer web, SEO, affiliate/marketplace, or high-scale front-end platforms.
- Strong technical fluency in modern front-end architectures (React, Next.js, or similar), rendering strategies (SSR/SSG/ISR), and web performance.
- Deep experience with SEO, including technical SEO, Core Web Vitals, schema, site architecture, and organic growth levers.
- Proven track record running large-scale web experimentation programs (A/B testing, multivariate, personalization).
- Familiarity with analytics and measurement tools.
- Ability to partner deeply with front-end engineering on architectural decisions.
- Understanding of how content platforms, design systems, and rendering layers compose at scale.
- Strong collaboration with SEO, PMM, lifecycle, and growth marketing teams.
Nice To Haves
- Experience in affiliate, marketplace, or comparison-site business models strongly preferred.
- Sees AI as a teammate — actively explores how dynamic rendering and AI-generated variants can compound web growth.
Responsibilities
- Own the product strategy and roadmap for Gen’s web experience layer across MoneyLion.com, GoBankingRates, CardCritics, and the broader syndication network.
- Drive conversion rate optimization across acquisition funnels, including landing pages, comparison pages, affiliate flows, and Marketplace entry points.
- Partner with Engineering on rendering strategy, front-end architecture, and the component system for all owned and operated (O&O) web properties.
- Lead the web experimentation roadmap, encompassing site-wide testing frameworks, variant generation, and measurement discipline.
- Own web SEO product strategy in collaboration with the SEO team, focusing on site structure, Core Web Vitals, schema, page performance, and indexability.
- Define the rendering, personalization, and experimentation surfaces for dynamic, AI-driven content and decisioning on the web.
- Reduce technical debt in the front-end ecosystem and ensure long-term maintainability across the O&O portfolio.
- Define and track KPIs for conversion, organic traffic, engagement, and revenue per session, driving decisions through rigorous experimentation and data.
- Partner with the Content Platform PM to ensure clean composition between the rendering layer and the content layer.
Benefits
- Flexible working options
- Time off
- Competitive pay
- Benefits
- Well-being programs
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What This Job Offers
Job Type
Full-time
Career Level
Senior
