Principal Product Manager - Verification & Activation(Exchange)

Crypto.com

6h•$150,000 - $250,000•Hybrid

About The Position

This role owns the end-to-end user transition from verified identity to a funded, active trader on the Crypto.com Exchange. This critical moment impacts trading volume, retention, and revenue. The position encompasses five deeply connected areas: KYC Approval (identity verification platform, fraud detection), Re-KYC (re-verification experience for existing users), Deposit & Withdrawal (payment methods, limits, transparency for fiat and crypto), First Trade & Activation (removing barriers from first deposit to first trade/position), and Onboarding Rewards (incentive mechanics from KYC completion onward). This is an execution-first, high-ownership role requiring proactive stakeholder management to drive prioritization and shipping in a decentralized, 24/7 environment.

Requirements

6-8+ years in Product Management.
Proven experience at a high-growth technology company (crypto exchange, fintech, neo-bank, or multi-asset broker preferred) owning and solving problems in identity verification, fiat payment rails, deposit conversion, or compliance-heavy product areas.
Specific experience with IDV platforms, payment rail integration, or KYC/AML product design is a strong plus.
Technical fluency, understanding payment gateway logic, ledger systems, and API integration.
Ability to discuss multi-vendor IDV routing logic, decision trees, liveness detection architecture, and composable IDV component design with Engineering.
Experience building or overseeing APIs, SDKs, and developer tooling as product deliverables.
Deep understanding of global KYC and AML standards (FATF, regional equivalents), SCA, GDPR, and local payment regulation.
Ability to translate regulatory constraints into product requirements and push back on poor UX disguised as compliance.
Data-driven approach, able to quantify conversion, risk, and cost trade-offs and make principled decisions.
SQL fluency; proficiency with Mixpanel, Amplitude, or equivalent for funnel analysis.
Demonstrable use of AI tools (Cursor, Claude Code, Gemini, LibreChat, or equivalent) with human-in-the-loop practices.
Proven ability to drive stakeholders to unblock, prioritize, and ship without waiting for direction in a decentralized, 24/7 environment.
Proven ability to lead cross-functional squads and influence Legal, Risk, and Compliance without formal authority.
Track record of taking a major onboarding or payments flow from a known friction point to shipped and measurably improved.

Nice To Haves

Crypto exchange, fintech, neo-bank, or multi-asset broker experience.
Specific experience with IDV platforms, payment rail integration, or KYC/AML product design.

Responsibilities

Own the identity verification platform strategy, roadmap, and execution, including multi-vendor optimization for pass rates, fraud minimization, and cost management.
Drive the platform towards self-serve configurability for product teams to manage IDV requirements and rules without engineering dependencies.
Deliver composable IDV components (document collection, liveness, facematch, motion) for use across different product contexts.
Lead initiatives to combat synthetic fraud using liveness challenges, e-ID integrations, and ML-powered fraud scoring.
Monitor and manage false positive rates to ensure fraud defense does not sacrifice real users.
Evaluate and roadmap Non-Doc verification and Reusable Identity solutions to reduce drop-off while maintaining compliance.
Benchmark KYC completion time against best-in-class multi-asset brokers (approx. 2 minutes) for roadmap prioritization.
Ensure product handles regional KYC variations without creating confusing user experiences.
Own the product experience for existing users requiring re-verification (Re-KYC) due to document expiry, regulatory triggers, or risk changes.
Design the Re-KYC journey to be low-disruption, clearly communicated, and completable with minimal drop-off, considering users mid-activity.
Build a communication cadence for Re-KYC, including advance notice, reminders, and grace period management.
Ensure the Re-KYC flow reuses existing IDV infrastructure while accounting for the context of active users.
Track Re-KYC completion rates, Re-KYC-triggered account restriction rates, and time from prompt to approval.
Own the deposit and withdrawal experience across all markets, managing payment method availability, eligibility, limits, and transparency for fiat and crypto.
Maintain and expand fiat rail coverage by owning the country-specific payment method matrix and defining eligibility rules.
Define deposit and withdrawal limits per method, tier, and market, and own the product experience for users hitting limits.
Manage the end-to-end onboarding of new payment methods, including vendor evaluation, integration, compliance, UX design, and launch.
Own FX spread and processing-fee UX transparency.
Own the on-chain deposit and withdrawal experience, including network selection UX, confirmation time expectations, address management, and SLA transparency.
Target a deposit success rate above 92% across fiat and card on-ramping.
Own the progression from first deposit to first trade and first derivative position, removing barriers in product discovery, market navigation, order entry, and fee transparency.
Own the onboarding reward ladder from KYC completion onward (incentives, bonuses, cashback) in coordination with Campaigns.
Own the product roadmap for adding new markets and local payment methods, coordinating with BD, Legal, and Engineering.
Understand and reflect local user preferences for payment methods in product design.
Track local payment rail coverage and local deposit success rates as regional metrics.
Utilize agentic AI tools (Cursor, Claude Code, Gemini, LibreChat, Glean, or equivalent) with human-in-the-loop practices to accelerate delivery.
Champion AI-native product development practices across the squad.