Principal Product Manager - UGC

5d•$190,000 - $225,000

About The Position

Reviews are one of G2's most important assets, but the next chapter is not simply about collecting more of them. It is about expanding beyond the review into broader User Generated Content (UGC) while also improving coverage, quality, freshness, trust, and usefulness. We are looking for a Principal Product Manager to own that product system end to end. You will set the strategy for the reviewer and contributor experience, collection across our owned ecosystem and partners, new forms of UGC, and the product capabilities customers use to activate that content. You will determine how G2 identifies coverage gaps, collects better evidence, verifies credible contributions, applies AI without weakening authenticity, and makes UGC more useful across customer workflows and the buying journey. This is a senior individual-contributor role for a builder who can simplify an ambiguous problem, align teams around the few outcomes that matter, and stays close enough to the work to ship and learn.

Requirements

10+ years of product management experience, including Principal- or lead-level ownership of customer-facing, data-rich products.
Experience building contributor-driven, user-generated-content, marketplace, identity, community, or trust products at meaningful scale.
Strong command of product discovery, funnel instrumentation, experimentation, incentive design, and behavioral loops.
Sound judgment about where AI improves a workflow and where human trust, verification, or control must remain.
A track record of connecting data quality and product mechanics to customer and business outcomes.
Proven ability to lead complex work across Engineering, Design, Data, Research, Operations, and go-to-market teams without relying on formal authority.
Clear, direct communication and a willingness to make difficult prioritization decisions in ambiguous environments.

Nice To Haves

Experience with B2B software, reviews, research, decision-support, or marketplace products.
Experience building AI-assisted collection, creation, evaluation, or moderation workflows.
Familiarity with software buying journeys and the role of trusted peer evidence in purchase decisions.

Responsibilities

Own the product strategy and roadmap for G2 UGC.
Define the signals and systems that improve relevance, recency, completeness, authenticity, and decision value.
Define and operationalize coverage and recency standards that reflect the needs of different product segments rather than applying one arbitrary threshold everywhere.
Make explicit tradeoffs among coverage, volume, quality, cost, and speed rather than treating review count as the only outcome.
Partner with Research, Data, and AI teams on quality measurement, trust signals, moderation, and safe use of AI.
Own the product journey from an invitation landing through contribution, verification, approval, publication, and reuse - while partner teams own their acquisition campaigns and reviewer operations.
Build adaptive collection experiences that use context, dynamic questions, and AI assistance to make contribution easier and the resulting evidence better.
Define the product requirements for offsite, embedded, event-based, and "review now, verify later" collection; partner with the Ecosystem team on reusable integration infrastructure.
Design and test incentive and value-exchange models for different contributor and software segments.
Instrument the funnel and run disciplined experiments across completion time, accepted-completion rate, cost per accepted review, defects, and time to publication.
Own the product capabilities that help customers discover, configure, activate, distribute, and measure reviews and other UGC across their product, marketing, sales, partner, and AI experiences.
Turn repeat customer needs into scalable activation capabilities, including reusable surfaces, permissions, integrations, APIs or exports, and performance measurement.
Partner with Revenue, Customer Success, Marketing, and Ecosystem teams on repeatable activation patterns, while those teams own adoption programs and commercial execution.
Instrument activation from UGC availability through first use and repeat use, connecting product behavior to shared retention and expansion outcomes.
Connect improvements in UGC supply and quality to discovery, comparison, evaluation, and decision-making experiences.
Partner with adjacent product teams to apply trusted evidence and reusable trust primitives to evaluations, comparisons, and AI-native buying experiences.
Identify, validate, and scale new forms of UGC beyond written reviews when they create measurable buyer or customer value and close strategic coverage gaps.
Stay close to buyers, contributors, and customers so the roadmap reflects real behavior rather than internal assumptions.