Principal Product Manager, Public Sector

Brightline

3d•$180,000 - $200,000

About The Position

Brightline is redefining pediatric behavioral health care and is seeking a Principal Product Manager to lead product strategy and execution for its Public Sector business. This is a senior individual contributor role within the Product Development organization. The initial focus will be on BrightLife Kids, a partnership with California's Department of Health Care Services (DHCS), where the role will own product strategy for new programs and initiatives. The position will expand to cover additional public sector partnerships, focusing on building systems, product capabilities, and go-to-market strategies to deepen existing government partnerships and secure new ones. The ideal candidate will thrive in complex stakeholder environments, be comfortable with ambiguity, and be able to lead initiatives from discovery through delivery, effectively acting as a generalist to grow the public sector business.

Requirements

6+ years of Product Management experience, including significant experience building healthcare technology products
Experience operating in complex, multi-stakeholder environments involving institutional, governmental, or public-sector-adjacent buyers (e.g., school districts, state agencies, government health programs) — comfortable navigating political, institutional, and cost-share dynamics that go beyond a standard user-to-software relationship
Demonstrated ability to operate zero-to-one: driving discovery, synthesizing market and stakeholder needs, and building a strategic roadmap from scratch in the absence of an established one
Direct experience partnering with go-to-market, marketing, or sales teams to draft and test pitches, positioning, and value propositions — not just handing off requirements to engineering
Comfortable operating in a product marketing and client-facing capacity — supporting sales or business development conversations and engaging directly with institutional or government partners
Strong analytical capability, including experience using SQL, product analytics tools, experimentation, and data to inform product strategy and measure business impact
Proven ability to independently lead large, cross-functional initiatives from strategy through execution, and comfort wearing multiple hats in a fast-moving, still-scaling business
Experience in a high-growth startup or scale-up environment

Nice To Haves

Experience in behavioral health or hybrid digital/physical healthcare
Experience with government, education-sector, or grant-funded program contracts (e.g., Medicaid/state health agency programs, school-based mental health initiatives)

Responsibilities

Own product strategy and execution for BrightLife Kids, Brightline's partnership with California's DHCS, and expand into leading additional public sector partnerships as the business grows
Develop, prioritize, and communicate a public sector product strategy and roadmap — organized around durable opportunity profiles such as renewal defense, scalability enablers, market share expansion, and net-new deal execution — to stakeholders at all levels of the organization
Partner closely with Clinical, Growth, Marketing, Finance, and Operations teams to translate state and community-level business challenges into scalable product solutions
Deliver on specific state and agency commitments (e.g., program requirements, notification and reporting obligations, language access) that are critical to the continued success and growth of the partnership
Build the foundational product and platform capabilities that let Brightline launch and scale new state and grant-funded programs more efficiently
Operate comfortably in a client-facing capacity, supporting sales conversations, partnership discussions, and program presentations directly with prospective and existing state, agency, or community partners
Define, measure, and improve the metrics that matter most for the initiatives you own — renewal probability, district/school adoption, program utilization, operational throughput, or other key outcomes
Independently lead large, ambiguous, multi-stakeholder initiatives from discovery through delivery in a market where the mandate is often "figure out what to build before building it"
Mentor other Product Managers and help elevate the product discipline as the public sector team grows