About The Position
As the Principal Product Manager for Paid Search and AI Search Advertising, you are a deep domain specialist who owns the most mature, complex, and high-impact surface area of Fluency's platform. You will be the definitive internal expert on search-platform mechanics, likely having owned the product on the system side of a major search platform (such as Google Ads or Microsoft Advertising). This role requires a blend of high-level product strategy, technical depth, and the disciplined management of a partner-driven roadmap. You will bridge the daily reality of technical API requirements with proactive investments in next-generation, AI-driven search environments. You will shape how Fluency's platform helps enterprise brands and agencies manage billions in ad spend across traditional search and emerging conversational AI interfaces.
Requirements
- 10+ Years of Product Management experience running complex software products through the full lifecycle, with at least 5+ years of deep technical domain expertise in Paid Search.
- Direct experience as a Product Manager at Google Ads, Microsoft Advertising, a comparable search platform, or an ad tech product that integrates deeply with these ecosystems, giving you an inside understanding of search mechanics, API behavior under load, and deprecation cycles.
- Strong technical depth and product judgment, with a clear understanding of the underlying systems, infrastructure, and technical nuances of how search platforms function at scale.
- High comfort level with the deadline-driven rhythm of partner integrations and the ability to treat a major platform deprecation cycle as a logic puzzle rather than a crisis.
- A proven track record of building deep cross-functional trust and leading through technical integrity, data, and clear communication rather than volume or title.
- Expert familiarity with Agile methodologies and modern collaboration, design, and analytics tools like ClickUp, Figma, and Looker.
Responsibilities
- Drive the end-to-end vision, strategy, and roadmap execution for Fluency’s Search and AI Search Advertising integrations, with Google Ads and Microsoft Advertising at the core.
- Simultaneously manage reactive, deadline-driven integration maintenance dictated by partner API update and deprecation cycles, while proactively making the case for long-term internal investments that compound over multi-quarter horizons.
- Deeply collaborate with your engineering pod to translate complex partner roadmaps into actionable internal plans, navigating architecture conversations at scale and championing invisible maintenance work that protects platform reliability.
- Lead Fluency’s execution against emerging AI-driven surfaces, including Performance Max, Demand Gen, ads in ChatGPT, Copilot, and AI Overviews, while designing test programs with strategic agency and enterprise brand customers.
- Partner across Sales, Client Services, and Product Marketing on positioning, enablement, and customer-facing implications of roadmap decisions, leading through influence and clear, evidence-based product definitions.
- Conduct deep-dive opportunity sizing and competitive research to anticipate how foundational shifts in the search ecosystem will impact our clients before they land.
- Synthesize product requirements through the eyes of the operator using Fluency every day, the agency executive whose P&L depends on us, and the internal support teams enabling adoption.
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What This Job Offers
Job Type
Full-time
Career Level
Senior
Education Level
No Education Listed
